How to Stop Losing Customers As They Grow (and How to Keep Them for Life)

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 20 May 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

What If Your Biggest Growth Opportunity Was Rethinking How Your Customer Actually Moves Through Your Business? If your business growth feels stalled, the issue might not be your funnel, ads, or webinar strategy — it could be that your ideal customer has outgrown you. In this episode, I introduce a powerful reframe around how to think about your customer journey. Instead of treating your ICA (ideal customer avatar) like a static snapshot, I show you how to evolve your messaging, offers, and marketing strategy alongside your audience. I pull back the curtain on how I reimagined my entire customer journey to support one evolving ICA (affectionately named Hank) through multiple phases of business growth. You'll also get an insider look at how I use ChatGPT to build detailed ICA guides, how this strategy transformed my offerings, and how it can create more clarity, consistency, and alignment across your business. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your ICA Is Growing — And So Should Your Strategy When you recognize that your audience is evolving through different phases of growth, it opens up new ways to support them with intention and clarity. 2️⃣ You Can Create Offers That Grow Alongside Your Audience Whether someone is brand new or already established, having a thoughtful path for them to follow can deepen trust and increase lifetime value. 3️⃣ Your Messaging Can Meet Them Where They Are Mapping your content and strategies to the different phases of your ICA’s journey creates more alignment, better results, and a stronger connection overall. RESOURCES MENTIONED IN THIS EPISODE: Learn more about the 1 Hour Offer - 1houroffer.amyporterfield.com Check out all my courses and mentorship offerings - amyporterfield.com/online-business-courses MORE FROM ME Follow me on Instagram @amyporterfield Every Tuesday, I share zero-fluff business tips, behind-the-scenes stories, and straight-from-the-group-chat insights you won’t find on Instagram. 👉 [Click here to subscribe] and get the kind of honest, actionable advice that actually moves the needle in your business. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

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0:00.0	Hey there, welcome to the Amy Porterfield Show.
0:09.2	Your ICA, they are evolving, and they might evolve and move on from you. And that is okay.
0:19.0	For 15 years, that's what happened to me. And I built a
0:22.7	multi-million dollar business. But my heart, my mind started saying, I'm ready for more.
0:28.9	So if you feel that way as well, do not ignore it. I just got off of a Zoom call with my nephew Lance and some members of his fraternity.
0:43.2	So Hobie and I do this really fun thing with our charitable giving.
0:47.6	And one of the coolest things about being an entrepreneur is that you get to decide where you give money to, meaning the different causes that mean something
0:56.7	to you and the charitable opportunities that come your way, which is very different when you
1:01.4	work in an organization where that organization tends to make all the decisions on charitable
1:06.0	giving. So one of my most favorite things is to talk to Hobie about where we want to give our money in terms of causes.
1:14.3	So today, Lance, my nephew, presented with his fraternity brothers to see if we would give to their charity that they represent inside of their fraternity.
1:26.6	In this case, it was the USO. Now, the reason why
1:30.0	Lance prepared this presentation for us today is because he knew that my son Cade and my son's
1:37.3	best friend from elementary school, they both were in two different fraternities, and they presented
1:42.9	to Hobie and I as well to see if we would
1:45.3	give to their fraternity charitable cause that they were representing. And usually every charity
1:52.4	has one big cause that they focus on each year. And so anyway, we did it with Andres,
1:58.7	Cade's best friend. Then we did it for Cade and now we did it for
2:02.2	Lance. But we say that you have to do like a formal presentation. And Hobie tends to be the
2:08.4	deciding factor because he has the relationship with most of the boys. And so they show up in suits.
2:13.6	They put together a presentation that they put together through Canva. And they all have kind of like a script and they're ready to talk like first the president talks and then the treasurer talks and then the secretary of the fraternity talks. So they've got it all dialed in. And it's been really, really fun to see these kids. They feel like kids to me, but now they're adults,
2:35.7	young adults, show up and really make an effort to raise money for different charities.
	...

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