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Noah Kagan Presents

How to start your company during a great recession w/ Bryan Elliott

Noah Kagan Presents

Noah Kagan

Entrepreneurship, Business

4.71K Ratings

🗓️ 27 August 2020

⏱️ 62 minutes

🧾️ Download transcript

Summary

Bryan Elliott is the founder of The Goodbrain Digital Studios and creator and host of the Behind the Brand Show.

Bryan used to be a well-paid brand marketer for NBCUniversal Studios where he was managing a $30 million P&L and was walking the red carpet with movie stars.

But he quit his cushy job and started his own production company right before the 2008 recession hit.

Full show notes at https://okdork.com/podcast/163

Transcript

Click on a timestamp to play from that location

0:00.0

I fell into victim mentality a lot and I refocused and reframed to seeing myself as a survivor.

0:07.4

Someone's always got a deeper, more gnarly scar than you do.

0:11.2

It's not about that, but for me it was a mindset thing of changing

0:15.0

from being the victim into the survivor. When I was in victim mode I was

0:18.6

waiting for someone to save me. Almost entitled, right? Like, okay I'm waiting, I'm hurting here, someone come with the rescue boats, and there were none. And so I had to make a decision. Do I drown right here on the spot? Do I die? Or do I start swimming to shore, even though I can't see shore,

0:36.1

and I decided to swim.

0:38.2

What is up, you sexy bastards? It's your boy Takodelli aka

0:43.9

Rabbi Can't lose aka no-kegan. Today I have a conversation with Brian

0:47.2

Elliot. One of the things on my bucket list this year was to meet more writers

0:50.6

and producers of film studios and he was at a huge film studio

0:54.0

NBC where he was responsible for a $30 million profit and loss and walk the red

0:58.9

carpet. Why is it red by the way? Anyways he had the perfect job but he was growing restless and

1:03.7

wanted to create his own content. So he quit his cushy-ass job and started his own

1:07.8

production company right before the 2008 recession. By the ways he has four kids

1:12.4

and a wife and a mortgage.

1:14.4

But he made it through the 2008 recession stronger and he's worked on some really interesting

1:17.4

projects.

1:18.4

Here's three gigantic things you're going to learn in this episode.

1:20.8

Number one, the benefits of building a personal brand that he's used on his business and his network.

1:25.0

Number two, how to build your minimal viable audience? I love that. That was interesting.

1:30.0

And number three, how Brian convinced Seth Golden to speak at his event after getting turned down multiple times.

1:35.0

Make sure to subscribe to Brian's YouTube channel. You can look it up on YouTube called Behind the Brand, hit that subscribe button.

...

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