How to Start in SEO | Ep. #629

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 21 April 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #629, Eric and Neil Discuss how to get started in SEO. Tune in to hear what’s changed and how you can get a successful start doing SEO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Start in SEO [00:45] The biggest thing that Eric and Neil are seeing right now is that the path to success has changed. [01:18] If you spend a year practicing SEO on your own website, that’s no longer the way to go. [01:35] You should practice on someone else’s older website. [01:52] Hit up a ton of people offering your services for free. [02:00] It’s easier to grow a business than it is to start one. [02:25] During a TED Talk Eric saw, a Harvard Professor outlined the three elements of trust: authenticity, empathy, and logic. [02:45] When you develop your skills for free, you will eventually earn clients. [03:14] You will probably have to email 15-17 people before you get a solid “yes” when it comes to offering your services for free. [03:40] Make sure that the person to whom you offer your services is as committed as you are. [03:59] Even if you are working for free, make sure you get a contract to get the time that you need. [04:38] A semantic search tool was just released from a developer at Google. [04:57] Be aware that this is the future of searching and it will affect your SEO. [05:42] SEO and Sales are similar. [05:58] SEO is trying to sell yourself and get a link. [06:04] Victor Antonio has a great YouTube page about sales. [06:24] Most new SEO workers focus on traffic from relevant keywords, which Neil thinks is a terrible idea. [06:37] Just because you get more relevant traffic, doesn’t mean you get more sales. [06:50] Instead, look at Google Analytics, see where your ROI is coming from, focus on increasing traffic to the landing pages with the most revenue. [07:21] That’s it for today! [07:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we are going to talk about how to start in SEO.
1:01.0	So hold on, before you complain, we've talked about this in the past
1:04.8	but times change the last time we talked about literally this topic was I think two
1:08.6	years ago close to something like that yeah so it's time to refresh. Yeah. Exactly. The
1:13.2	landscapes change quite a bit. What do you got? The biggest thing that we're seeing
1:17.4	right now is before when we said hey if you want to get started in SEO we
1:21.3	recommended that you just create your own website, probably a
1:23.6	WordPress blog, I'm guessing it was something like that, and you just go and you practice and you experiment.
	...

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