How To Start A Business With Your Best Friends (& Then Sell It) With Kat Hantas, Co-Founder Of 21 Seeds Tequila
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 10 August 2023
⏱️ 49 minutes
🧾️ Download transcript
Summary
Kat Hantas, the co-founder of 21 Seeds tequila, joins me today to discuss how she disrupted the male-dominated alcohol industry and successfully scaled and sold her company. With 21 Seeds being recognized as one of the best tequilas in the world by Forbes magazine and selling to Diageo, the spirits brand behind Don Julio and Casamigos, Kat has proven herself to be a true powerhouse.
In our conversation, Kat shares her insights on building a successful business partnership with friends or family, meeting the needs of your target audience, and navigating the demands of growing a business while raising a family. We also dive into how Kat specifically positioned and marketed 21 Seeds to simplify life for women, especially moms seeking convenience and quality. Plus, Kat shares her favorite cocktail recipes because happy hour starts whenever you want when you're an entrepreneur!
In this episode we talk about:
- (9:25) How to start a company with no previous knowledge of your industry
- (14:29) Tips for navigating business partnerships with family and friends
- (24:37) Self-financing versus seeking investors
- (32:16) Advice for effectively launching and growing your brand
- (35:53) 21 Seeds' partnerships and brand positioning
- (38:32) Kat's experience balancing motherhood with entrepreneurship
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CONNECT WITH KAT
Follow Kat: @kathantas
Follow 21 Seeds: @21seeds
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Transcript
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| 0:00.0 | If you're going to find partners, I don't think it matters if they're your family or not your family or your friends. |
| 0:05.1 | You know them. You don't know them. I think the most important thing is whoever your partners are don't want to do what they want to do. |
| 0:11.5 | You know, let them do them. Let them do their lane. And that's what we did. |
| 0:18.0 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. |
| 0:24.7 | I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, |
| 0:28.6 | and together we'll unlock the confidence and clarity you are looking for |
| 0:33.3 | to help you get out of your own way and into action around your next big idea. |
| 0:43.5 | One of my favorite things about having a podcast is the opportunity to sit down with women |
| 0:48.5 | who have achieved incredible things and get to hear the secrets behind their success. And you'll notice I'm bringing |
| 0:58.0 | a lot more founders, female founders of really cool, really different companies on the podcast |
| 1:04.2 | for this reason. And today's episode is one that I had so much fun recording and we weren't even drinking her amazing tequila 21 |
| 1:14.5 | seats. I got to chat with the founder and CEO of 21 seeds, Cat Haunt Us, and 21 seeds, if you're |
| 1:22.2 | not familiar with it, is the fruit-infused tequila that not only makes a statement on your bar cart and is like very |
| 1:29.3 | aesthetic and gorgeous, but it's disrupting the alcohol industry with a more approachable |
| 1:34.8 | disposition to spirits. And Kat began her career originally in the film industry. It wasn't |
| 1:42.2 | until after she had her second child that she began |
| 1:45.2 | kind of naturally exploring the spirits industry by dabbling in infusing her own tequila in her |
| 1:52.6 | kitchen. And that is exactly where 21 seeds was born as she was using fresh fruits and other |
| 1:58.1 | simple ingredients to create these beautiful, delicious infused |
| 2:02.4 | tequillas. So she went from infusing tequila in her kitchen, started to make bottles for |
| 2:07.9 | family and friends, just as gifts, to eventually starting a real business about nine years |
| 2:15.0 | later, I think it was. It was a while after she was just doing this casually in her |
... |
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