Welcome to episode four. We have been hearing such rave reviews about episode one through three.

So many women have been applying to FWA. And I'm just so excited for you because so many people don't even, they're not even brave enough to just apply.

So I'm so proud of you. I do have a guest here that I want to introduce in just a moment.

But before then, I want to pick up on what I was saying in episode three. In a world full of bread on the shelf,

how will you differentiate yourself to become the chosen bread? You know, you go on a shelf, you see so many become the chosen bread.

You know, you go on a shelf, you see so many different types of bread, as I mentioned in

episode three.

But there are very specific things that someone can do to brand themselves as a bread that

you have to grab from the chef.

Think about this.

When you pick out a food item on the shelf, you're not able to open it.

Well, I don't think you do.

But what are you doing?

You are, in a sense, tasting it with your eyes.

That means how it looks or what I call visual identity is what pulls you in and makes you say I have to have this bread. It's the type of font that's

used. It's the type of colors that's used. It's the type of the packaging that they

decided to put the bread in that makes you say it tastes good. Why do you say that? You've never

tasted it. You don't know what it tastes like, but something about that packaging and

that visual identity just reeled you in and before you knew it,

you were at that counter paying for that bread before you even tasted it.

That's the power of becoming the total package.

So today I have my guest here.

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