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Lenny's Podcast: Product | Growth | Career

How to sell your ideas and rise within your company | Casey Winters, Eventbrite

Lenny's Podcast: Product | Growth | Career

Lenny Rachitsky

Technology, Business, Entrepreneurship

51.5K Ratings

🗓️ 21 July 2022

⏱️ 55 minutes

🧾️ Download transcript

Summary

The people who rise fastest in product know how to sell their ideas to customers, and also to their coworkers. Casey Winters, the Chief Product Officer at Eventbrite (previously at Grubhub, Pinterest, and advisor to dozens of companies) shares what it takes to be successful as you rise in the ranks within product. In this episode we’ll talk about how to land presentations, how to win over executives with strategic communication, the skill sets that are most in demand in product, and new growth trends. Join us.

Find the full transcript here: https://www.podpage.com/lennys-podcast/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/#transcript

Thank you to our wonderful sponsors for making this episode possible:

• Coda: http://coda.io/lenny

• Mixpanel: https://mixpanel.com/startups

• Whimsical: https://whimsical.com/lenny

Where to find Casey Winters:

• Twitter: https://twitter.com/onecaseman

• LinkedIn: https://www.linkedin.com/in/caseywinters/

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

In this episode, learn:

[00:00] What to expect in this episode with Casey Winters

[03:23] An overview of Casey’s career

[06:18] A look into the most-fulfilling and challenging roles Casey has energized

[06:50] Communicating upward

[11:18] How to derisk meetings

[13:53] Are you properly preparing for your meetings?

[19:09] Striving for perceived simplicity

[24:22] Justifying non-sexy product improvements

[27:47] Protecting what you’ve built vs continuously scaling

[31:03] The downfall of functional ops roles

[35:21] The CPO role: what it is and how to get there

[40:44] The spectrum of product people

[45:11] How to level up your skills

[47:01] New growth trends, tactics, and strategies

[50:32] Casey’s two stages of growth: kindle strategies and fire strategies

[51:51] Under appreciated growth strategies

[54:02] Where to find Casey



Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Transcript

Click on a timestamp to play from that location

0:00.0

The goal of your Kindle strategies, these non-scalable hacks,

0:03.6

they only exist to unlock the fire strategies,

0:06.0

to unlock the things that could take you to millions of users.

0:19.4

Pinterest, AirB B, Reddit, Canva, Hip Camp, Thumbak, Fair, Tinder, Eventbright. What do these companies have in common?

0:21.4

Casey Wincher's? Casey has worked with and advised more

0:25.7

consumer companies on their product and growth strategy than anyone in the

0:29.5

world. He's also very generous for this time and often sets time aside to help founders and product leaders.

0:37.0

I always learned so much talking to Casey and I'm excited for you to hear this episode.

0:41.0

In our chat, we covered Casey's advice on making trade-offs as a

0:44.6

product leader justifying non-sexy product investments, the spectrum of

0:49.3

product people and how to level up your skills, new growth trends and tactics that he's seeing,

0:54.3

when to focus on growth and a bunch of advice on growth strategy, and so many other

0:59.6

things. As a bonus we're going to be doing a live AMA with Casey in my newsletter slack community on August 5th at 10 a.m. Pacific time.

1:09.0

So if you'd like to ask Casey any questions, make sure to get there. Until then, enjoy this episode with Casey Winsors.

1:17.3

Hey Casey winners, what do you love about Koda?

1:19.7

Koda is a company that's actually near and dear to my heart because I got to work on their

1:23.3

launch when I was at Greylock but in terms of what I love about it you know I love loops

1:27.8

and Coda has some of the coolest and most useful content loops I've seen how the loop works is someone can create a

1:33.5

coda and share it publicly for the world. This can be how you create okay hours,

1:37.8

run annual planning, build your own map, whatever. Every one of those codas can

1:42.2

then be easily copied and adapted to your organization

1:45.3

without knowing who originally wrote it so they're embedding the sharing of

...

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