How to Sell "Ghost" Products Strategically | Ep 437

The Game with Alex Hormozi

Alex Hormozi

Business, Education, Entrepreneurship, How To

4.9 • 4.8K Ratings

🗓️ 20 September 2022

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Gain their trust by selling what you (don’t) have. Today, Alex (@AlexHormozi) talks about one of the most powerful sales tactics he’s been using: Ghost Products. He dives into how he was able to discover this idea, how to apply it, and how it’s a concept on diming imaging admission that you can do as a salesperson to gain the trust of your customers.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:07) - Sold product out of stock by offering alternatives, giving instructions.

(3:59) - "Ghost Products" build trust; distinguish help from manipulation with intention.

(5:38) - Trust gained by offering low-margin items generously; present vision.

(8:14) - Upsell using prescriptive closes; associate product use with existing habits.

(10:35) - Emphasize the problem-solving aspect if the customer doesn't buy immediately.

(13:11) - Sales goal: Move to the customer's side of the table.

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Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with this number one ranking
0:09.9	on Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.2	It's 164 pages.
0:16.2	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on for it.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:29.1	I think someone to make a new habit is incredibly difficult.
0:31.4	Getting someone to break a habit is incredibly difficult.
0:33.1	So we just want to piggyback on habits they already have.
0:35.8	So that makes you both a better salesperson, but also a better salesman and better coach
0:40.4	like overall if you're trying to help someone achieve whatever goals they have.
0:44.9	Welcome to the game where we talk about how to sell more stuff to more people in more ways
0:48.0	and build businesses worth owning.
0:49.8	I'm trying to build a billion dollar thing with acquisition.com.
	...

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