How To Sell Anything To Anyone - with Matt Elwell
On a Mission Podcast
Ellie McKay
4.4 • 1K Ratings
🗓️ 14 August 2022
⏱️ 72 minutes
🧾️ Download transcript
Summary
Everyone, in every line of work, has to sell at some point. To get your way in life and in business, you will have to sell, persuade, negotiate, present and make a convincing case on WHY you, your ideas or your products are better than a competitor’s.
Those who can get the most attention, maximise that moment of opportunity and then successfully SELL, are the winners which is something this weeks guest knows only too well.
Matt Elwell is the founder of the Elite Closing Academy, dedicated to entrepreneurs, business owners and sales teams who want to dramatically increase their sales without coming across as hard sell, pushy or manipulative.
Matt is on a mission to change the perception of the sales industry itself which he believes needs to be completely revolutionised, we also discuss how personality types can impact your success in sales, how human instincts can impact a client's desire to buy, and why turning visions into realities should be at the heart of all sales.
KEY TAKEAWAYS
- While strong, extroverted personality types certainly have an edge when it comes to closing sales, the way we perceive sale as a society has changed. Determination and resilience are far more vital tools to a modern successful salesperson.
- Life is a constant series of sales, whether it's our business or even ourselves. What makes it easier and more efficient, is developing a system that allows us get that message across in a more impactful way.
- It's not enough to simply have the sales talk ready, or the scripts committed to memory. Human beings are complex creatures that require different approaches in a bespoke way. We need to appeal not only to the side that needs information, but also the side that requires emotional connection.
- When someone has a vision, and they can see and visualise an end result, if we can then create that vision and turn it into a reality for them, all that's required in order to close the sale is to provide options and service.
BEST MOMENTS
'If you're looking to make a difference, and as long as you're open to learning, then any personality can do it'
'There's a lot of fear around exchanging money and contracts'
'People are looking for certainty. They're looking for structure. I teach people to create a service or product that's really comprehensive'
'Once they're attached to the vision, all we need to provide in the service in order to get them there'
VALUABLE RESOURCES
On A Mission - https://omny.fm/shows/on-a-mission
Matt Elwell - https://www.expertempires.com/team-members/
Elite Closing Academy - https://www.eliteclosingacademy.com/
Facebook Group - https://www.facebook.com/groups/eliteclosingacademy
Matt Elwell LinkedIn - https://www.linkedin.com/in/matt-elwell-974943118/
Matt Elwell Instagram - https://www.instagram.com/mattelitecloser/?hl=en
Open With A Close Book - www.eliteclosingacademy.com/mission
ABOUT THE HOST
Not so long ago, life was barely recognisable for Ellie McKay, raising three children under five, battling post-natal depression, facing redundancy and walking into the job centre to claim benefits with a double pram, no confidence, and wracked with insecurities.
Fast forward to today, and life looks very different. Ellie committed to turning her life around for herself and her family. Following this commitment, she got to work and has now built multiple successful companies, as well as having created a multimillion-pound property portfolio from a standing start.
Ellie is now on a mission to make a positive impact and add value to others through her podcast which has attracted phenomenal guests worldwide. The show is specifically to help those trying to reach their full potential through its inspirational and motivational content, as well as challenging conventional wisdom to discuss all the “hot topics” in a relentless pursuit of the truth.
CONTACT METHODS:
Website: http://www.elliemckay.com
LinkedIn: Linkedin.com/in/ellie-mckay/
Facebook: Facebook.com/ellie.mckay.3150
Instagram: https://instagram.com/ellie_mckay_official?igshid=YmMyMTA2M2Y=
OAM Instagram: https://instagram.com/onamissionshow?igshid=YmMyMTA2M2Y=
YouTube: https://www.youtube.com/c/EllieMckay
This show was brought to you by Progressive Media
Transcript
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| 0:00.0 | Hello everyone and welcome to another episode of The Animation Podcast. This one is going to be |
| 0:05.2 | amazing. I'm really excited because I am joined by another superstar, The King of Sales, |
| 0:10.2 | the phenomenal Matt L. Well. Now if you've not heard of Matt, he is an international public speaker. |
| 0:16.0 | He's a best-selling author, the book open with a close, you've got to check it out if you |
| 0:20.0 | haven't already. He's a director and co-founder of the Elite Closing Academy with my good friend, |
| 0:25.2 | Nick James, who's also been on the podcast. Now this man is literally on the mission to |
| 0:29.9 | revolutionise not just how we do sales but how we perceive sales, having literally went from |
| 0:36.0 | cold calling to broken multi-million pound deals across the globe. What this man doesn't know about |
| 0:42.4 | selling isn't worth knowing. So welcome Matt. Morning, thank you so much. I mean, what a builder. |
| 0:47.5 | I better be good. Well, this is it now. This is pretty much the crescendo. So it's downhill |
| 0:52.9 | from here, yeah. You don't want to look at you, Matt. I see, you know, larger than life. You're always |
| 0:58.5 | so cool, calm, collected, Mr. charisma. Have you always been like that? Well, firstly, thank, |
| 1:05.3 | I mean, thank you. That's it's a hell of a compliment. I mean, probably like everybody else. |
| 1:09.8 | You know, I have to work particularly in business. I have to work really hard. |
| 1:15.4 | Everything we do, don't we? So yeah, it's, have I always been like that? I've always loved |
| 1:21.2 | groups of people and I've always been like involved with sports and clubs and, yes, I suppose I've |
| 1:26.7 | always, I've always enjoyed, yeah, chewing the fat, getting to know people, chatting away. That's |
| 1:33.2 | my personality profile, really. So for, I suppose, you know, just to sort of fast forward a little bit, |
| 1:40.7 | is that a prerequisite for selling, having this sort of more extroverted persona or can anyone |
| 1:48.7 | be good at sales? That is an absolute perler of a question. And do you know something? I think |
| 1:56.3 | that the more, the more I see different personality types come to trainings, more I see people, |
| 2:03.4 | actually listen to people selling and hear people selling, watching, observing. Do you know something? |
... |
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