4.8 • 18.1K Ratings
🗓️ 30 October 2025
⏱️ 19 minutes
🧾️ Download transcript
Today's episode is a compilation of some of my best advice when it comes to selling. The number one asset for any business, entrepreneur, or personal brand is attention. Whatever you are trying to do, whether it is selling a product, offering a service, or spreading a message, it can not be done without getting the attention of the audience.
The great thing about the internet is that now attention is more widely available and requires less money to access than ever. This is why social media, especially YouTube Shorts, LinkedIn and TikTok, are super important platforms for you to be on. The organic reach on those platforms is so high, that it really comes down to how good your creative is.
Start thinking of platforms like TV channels and put your "ads" on the popular shows that everyone is watching. It does not matter if the "show" is less popular next season, just strike when it is hot.
Click on a timestamp to play from that location
| 0:00.0 | Attention will get you everything you want. |
| 0:02.5 | You want to sell a course, attention. |
| 0:04.7 | You want to sell a t-shirt, attention. |
| 0:06.9 | You want to be the mayor of this town? |
| 0:09.2 | Attention. |
| 0:10.1 | You want to raise some money for your nonprofit |
| 0:12.9 | because you're passionate about it? |
| 0:14.2 | Attention. |
| 0:15.1 | You want to be an actor? |
| 0:16.3 | Attention. |
| 0:17.3 | This is the Gary Vee Audio Experience. |
| 0:23.6 | Attention. |
| 0:24.9 | It is the only asset that everyone in here must chase |
| 0:28.4 | to produce what they want. |
| 0:31.3 | Being unemotional about where the attention is |
| 0:35.0 | is very important. |
| 0:37.1 | Too many of you have demonized platforms out of your subjective |
| 0:42.5 | opinion, a bad experience, and we must get over that hump. |
| 0:49.1 | Once you sit in this room and understand that everything you want to |
| 0:52.8 | happen is about building brand and |
| 0:55.3 | fails in social networks, then you start having to get good at it. |
| 1:03.0 | My big question is a lot intellectually know that we have a lot of super, super smart people |
... |
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