How To Sell 12,000 Snorkels a Month | John Mix, Founder and CEO of FINIS - Triathlon Taren Podcast

Taren's MōTTIV Method Podcast

Taren Gesell

Podcast, Triathlon, Ironman, Health & Fitness, Training, Gesell, Triathletes, Sports, Taren

4.7 • 843 Ratings

🗓️ 20 May 2018

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

John Mix is the founder and CEO of FINIS, the swim product company that makes snorkels, goggles and swim-aid tools that make swimming easier for triathletes worldwide. FINIS sells over 10,000 snorkels every month now but business didn't start out as easily as you'd expect from such a large company. In the early days, John worked full-time in another job while FINIS was just starting in his garage, where they made early prototypes from sprinkler hoses. In this Triathlon Taren podcast, Taren and John discuss how FINIS went from its struggling early days to one of the largest swim product companies in the world. LINKS: FINIS Circuit Goggles FINIS Agility Paddles FINIS website

Transcript

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0:00.0	Today's podcast is brought to you by Health IQ and, and another sponsor.
0:06.0	But right now we're going to get to Health IQ because they're back for another round
0:10.1	after the first couple months.
0:11.4	We touched base.
0:12.3	And I said, hey, Health IQ, how'd it go?
0:14.4	They said, great.
0:15.7	There are actually 16 trainees acts that have signed up and every single one of them has saved money on their life insurance.
0:23.0	16.
0:23.5	16.
0:24.1	That's amazing, actually.
0:25.3	It's a good round number.
0:26.1	That's more life insurance than I sold ever as a life insurance advisor.
0:30.6	Does that say something about how good you were at that job?
0:33.4	Fantastic.
0:35.0	Health IQ, very good company.
0:37.3	We're big fans of it. Unfortunately, we can't use it because they're a US-based life insurance agency and we're up in Canada. But what they've done is they've set up life insurance specifically designed for swimmers, cyclists, runners, vegans, people who take care of themselves.
1:00.0	And those people, like us, trainees acts, can save as much as 25% on their life insurance as opposed to paying the same as the unhealthy burger and fries sitting on the couch people.
1:05.9	Well, that's an amazing thing.
1:07.5	Great deal.
1:08.2	Great deal.
1:08.7	Go check out health IQ.com forward slash triathlon
1:12.0	Taryn or use the coupon code triathlon Taryn if you just call in and let them know that you
	...

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