I built and sold three companies in under 10 years for millions of dollars. They scaled so fast,

it felt like cheating. One of my latest companies, Martel Media, scaled to $2 million a month

in under 18 months. And today I own Martel Ventures, a portfolio of company that's on track

to become worth $1 billion in less than three years. I'm going to break down the strategies I

use to get to this level of

speed so you can apply them to your own business even if you're starting from zero.

Welcome to the Martel method. I went from rehab at 17 to building a $100 million empire

and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly

how to build a life and business you don't grow to hate.

My bestselling book, Buy Back Your Time, is out now.

Grab a copy at buybackyourtime.com or at any of your preferred online retailers.

Number one, focus on cash, not perfection.

Stop trying to make everything perfect and just start selling.

Everybody wants to start a business, but nobody wants to start selling.

I always say the moment you sell something to a stranger is the moment you become an entrepreneur.

So the more money you can get in cash up front before you spend a lot of money to deliver what you sold,

then the easier it is to grow your business because there is a massive difference between

receivables or invoices and revenue versus cash, because I can't pay people in invoices.

I can't pay people with receivables.

But to actually get people to give you their money, you need to present the right offer.

Number two, make people feel dumb to say no.

First off, you need to build a transformation focused offer, not a bunch of deliverables. Too often people are like, well, if you buy my thing, you get this, you get this, and you this them to death. People don't want a bunch of features. What they want is their problem solved. They want to know that you understand them. And then you got to add urgency, scarcity, and risk reversal.

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