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The Amy Porterfield Show

How to Scale Without the Chaos

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 29 July 2025

⏱️ 29 minutes

🧾️ Download transcript

Summary

Here’s What I Wish I Knew at Each Milestone If you're sitting at six figures and asking yourself, "What do I need to focus on to grow this business the right way?" — this episode is your roadmap. I’m walking you through what I call the three critical scaling phases: the Foundation Phase at $100K, the Momentum to Millions Phase at $500K, and the Leadership Expansion Phase once you’ve hit $1M. I break down the exact moves to make at each level, from optimizing your core offer and tightening up your systems, to tracking profit margins and building a team you can trust. You’ll learn how to stop spinning your wheels, make smarter decisions based on real data, and step into the CEO role your business needs from you. This isn’t about doing more. It’s about doing the right things at the right time—without burning out, losing profit, or feeling like you have to constantly reinvent the wheel. I’m sharing behind-the-scenes strategies I used to scale my own business and what I teach inside my masterminds and Digital Course Academy. So whether you're trying to stabilize your income, grow with intention, or finally let go of the tasks that are dragging you down, I’ve got you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Scaling from $100K starts with building a rock-solid foundation  – Without a strong foundation, you’ll pay for it later. Learn how to systematize your processes, get clear on your finances, and stop jumping from offer to offer too soon.  2️⃣ At $500K, focus on financial mastery and the customer journey – Know your numbers, track your profit margins, and design offers that support your audience as they continue to grow with you. 3️⃣ Once you’ve hit $1M, it’s time to lead like a CEO – This is where leadership becomes essential. You’ll need to build a strong team, clarify roles, and step fully into the visionary role so your business doesn’t rely on you for every little decision. RESOURCES MENTIONED IN THIS EPISODE: Doubting every move? Stressing over every sentence, margin, and graphic? Take a beat and grab my guide, 3 Mind Games That Keep You Playing Small (And How to Break Free for Good). You’ll learn how to gently get your thoughts in check so you can keep moving forward.  Digital Course Academy is opening in September! To be the first to know and access all the early bird perks, sign up for the waitlist: amyporterfield.com/dca  Check out Episode 21, all about business metrics and data: amyporterfield.com/show-notes/21  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

Click on a timestamp to play from that location

0:00.0

Hey there, welcome to the Amy Porterfield Show.

0:10.8

The more clarity and ownership your team has, the more freedom you'll have to lead, not just manage.

0:18.7

And also, let's be honest here, the more freedom you'll have to create

0:23.6

the life outside a business that you've always wanted to create.

0:30.6

There's nothing like waking up to your podcast day. I have so many podcasts I'm recording today

0:35.1

and your voice feels froggy, and your husband decides

0:38.3

that today is the day that he is going to mow the lawn for like 5,000 hours.

0:44.1

So I've been chugging the tea down with honey.

0:46.9

I think I got my voice back to normal.

0:48.5

I have no idea why it was froggy this morning, and Hobie has finally stopped mowing the lawn.

0:53.8

Now, if you know anything about

0:54.9

Hobie and his lawnmower and how he feels about our lawn, then you must be following me on

0:59.7

Instagram because that's where I share all of his weird shenanigans, but he's gotten a little

1:04.2

bit obsessive. So I had to let the guy do his thing. He's done now. So here we go. So as I'm

1:09.6

recording this, I'm gearing up for one of my most favorite seasons in my business,

1:14.3

and that is the yearly launch of Digital Course Academy.

1:18.8

So it doesn't go live until September, but I always start really early because delivering

1:24.2

this program, it's a huge focus on my team. I show up live a bunch. I support my

1:30.7

students in real time, and I pour everything into making it meaningful. And every time I plan a new

1:38.2

launch, I get a little nostalgic because in one iteration or another, Digital Course Academy, we call it DCA,

1:46.4

it's been with me through almost every major growth stage, from hitting my first million

1:52.5

to hitting several million to even beyond. And here's what I've learned. Each of those

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