How To Say What Your Audience Can't Unhear with Tamsen Webster
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 8 October 2024
⏱️ 40 minutes
🧾️ Download transcript
Summary
"Every time we make a decision, it is the conclusion of a story that we have built in our minds unconsciously about why that decision does or doesn't make sense."
One of the most rewarding parts of being a professional speaker is the feeling of making a difference — the idea that the message you have to share can create real change with your audience. But how do you actually make that happen?
Tamsen Webster knows a thing or two about creating an effective message. As the Idea Strategist one of only nine legacy-level TEDx events in the world who has worked for organizations like Harvard Medical School, Fidelity Investments, and Klaviyo, Tamsen has decades of experience in helping speakers develop their message.
This week, Tamsen is here to break down how aligning your message with the audience's existing beliefs and desires is the most effective way to create lasting change. If you're ready to make an impact from the stage, this is an episode you can't afford to miss!
You'll learn:
- How to simplify complex ideas
- Why storytelling is so powerful
- How to build the "compact case" for your message
- The 7 principles of creating lasting change
- How to harness the "curiosity curve" in your talk
- How to turn your basic idea into a finished speech
- And much, much more!
"Lots of people like to quote Maya Angelou — 'They're going to remember how you made them feel.' But wouldn't it be even better if they also remembered what you said in addition to what you made them feel?"
Episode Resources:
- The Compact Case
- Say What They Can't Unhear Book
- Episode 132 with Tamsen
- Episode 358 with Tamsen
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. It sounds obvious, but one of the |
| 0:50.0 | strongest places to start your message is anchored on something that your audience already wants. |
| 0:56.9 | And then when you combine that with an argument that's based on what they already believe to be true, |
| 1:01.0 | you end up with an idea that they can't interfere. |
| 1:08.5 | Hey, very much Grant Baldwin, back again with a great conversation with my good friend |
| 1:12.0 | Tamson Webster. |
| 1:13.5 | Now, Tamson is a world-class marketing leader and speaker who has worked with major organizations |
| 1:17.9 | like Harvard Medical School, Fidelity, MIT. |
| 1:20.3 | She spent over 10 years as the idea strategist for the one of only nine legacy level |
| 1:26.1 | TEDx events in the world. |
| 1:27.8 | This gal, like, really, really knows her stuff. |
| 1:29.8 | This is Tamsin's third time on the show today. |
| 1:31.7 | She's here to talk about a really important topic for speakers, |
| 1:34.5 | which is how to use your message to create lasting change with your audience. |
... |
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