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Freakonomics Radio

How to Save $1 Billion Without Even Trying (Rebroadcast)

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.632K Ratings

🗓️ 22 October 2015

⏱️ 36 minutes

🧾️ Download transcript

Summary

Doctors, chefs, and other experts are much more likely than the rest of us to buy store-brand products. What do they know that we don't?

Transcript

Click on a timestamp to play from that location

0:00.0

Hey podcast listeners, you are about to hear an episode from our archives.

0:04.0

It's actually one of the most popular episodes we've ever put out.

0:06.8

It's called How to Save One Billion Dollars Without Even Trying.

0:11.1

Now, I'm not sure why this episode was so popular.

0:13.9

It may be that people just really, really liked it or it may be, as my friend James Altiger often says,

0:20.8

that anytime you put anything on the interwebs with a dollar sign and the word billion in the title,

0:26.7

everybody in the world immediately stops what they're doing and looks at it because everybody's

0:31.6

trying to get rich. If that's the case, if you only came here for the title of the show,

0:37.9

I hope you still enjoy it, even if it doesn't make you rich.

0:44.8

We recently held a peanut butter and jelly sandwich taste test here at WNMC where we record our

0:50.1

show. So guys, this is for an episode about premium brands versus store brands. Okay?

0:58.0

And so what you see here is two rows of sandwiches, one on a plain white plate there,

1:02.6

and one on the bordered plate there. Okay? And the sandwiches were made with either the premium,

1:09.2

Skippy creamy, and the smuckers strawberry preserves. So any not allergies or verbal waivers if you die,

1:15.7

not our problem. There's a lawyer in the room. There's a lawyer, you know. It'll be fine. That's good.

1:20.9

Good lawyer. And then the store brand sandwiches are shop-right peanut butter creamy. They put

1:29.9

their adjective last, peanut butter creamy, and strawberry preserves, shop-right. And the bread is

1:35.7

identical. It's bimbo. So really, all we want is for you to eat one of each and tell us which one

1:44.6

you prefer and why. It's pattern plate. It's the one. It tastes nuttier, more honest stuff in this one.

1:53.3

Yeah, less sugar. A little more texture. More texture and therefore better or therefore worse.

1:59.0

I like a little texture so I'm gonna say better. I liked the border and I thought it was the premium

2:04.1

advantage. I liked the border one for whatever reason. It just tasted slightly more delicious and

...

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