Are you a course creator and you use MailChimp and want to run Facebook and Instagram ads to your lead magnet hosted on MailChimp and collect somebody's name and address?

But you're frustrated that all the tutorials online are just trash right now.

This is 2025. I shared the same frustration, had to figure it out on my own, So I'm going to show you how to do those exact things,

but in the best way possible because I'm a Facebook ad manager,

which means that you will see what I do best practices

so we can track the data of things and have our ads work well.

Sound good?

Let's get started.

And by the way, this is a highly visual episode,

so you'll want to click in the show notes below,

if you're listening on Apple Podcasts or Spotify,

to the audio version and go over to this exact same episode on YouTube so that you can see exactly what I'm doing

and you won't get frustrated with Melchimp.

I'm going to have a landing page, an opt-in page for the lead magnet.

But by default, the problem with Melchimp is that although it integrates with the Facebook or Metapixel directly,

when somebody opts in on Melchimp, the page does not change. It's just a little message that

flips and changes and says, hey, you've opted in. And that's not good for Facebook ads. So let me

show you what I'm talking about. You want to go to audience and then audience dashboard. Next up,

you're going to see managed audience up here in the top right corner. So you're going to click in and go to

sign up forms. And the sign up form is basically your landing page, your lead magnet, opt-in

page, right? And so what you'll see here for this person is that they have, let's say, a sign-up

form down here. Now, best practice for Facebook ads, do not send your organic traffic,

...