4.6 • 683 Ratings
🗓️ 17 July 2022
⏱️ 17 minutes
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Industry leading ad-tech/martech personalization platform
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0:00.0 | back in 2018, you shouted, you know, he had 10, 11 customers. |
0:03.8 | You told me you did about 2 million revenue then. |
0:05.5 | Are you still around that range? |
0:06.5 | Are you much bigger now? |
0:07.0 | We're going to do, we'll do close to 10 million with 20 plus clients. |
0:16.5 | You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom. |
0:25.4 | If you'd like to subscribe, go to gitlatka.com. |
0:29.5 | We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, Kack, valuation, or other metrics, the easiest way to do that is to go to |
0:39.1 | getlatka.com and use our filtering tool. It's like a big Excel sheet for all these podcast |
0:44.0 | interviews. Check it out right now at gitlatka.com. Hey, folks, my guest today is Eric Franklin. |
0:52.1 | He's the former president of Warner Bros. TV distribution and the CEO today of AdGRETS. The industry's leading video personation and ad tech, MarTech platform that is disrupting a 768 billion advertising marketplace. Eric, you ready to take us to the top? Ready to take it to the top with you. Nathan, good to be back. I'm pumped. So we were talking before the show. So let's say someone's listening right now with call between like 5 million and 10 million |
1:13.3 | in revenue. |
1:14.0 | They see these ads on TV. |
1:15.4 | They go that's for big companies. |
1:16.7 | I can't afford that. |
1:17.8 | And they're bad ads anyway. |
1:18.8 | They're not even custom. |
1:19.8 | How can someone with 5 to 10 million bucks in revenue use ad greets to launch custom TV ads? Well, we deploy to 26 channels, which are Facebook and Google and email and app and everything |
1:30.2 | that people have been doing for a while. But the latest twist is in the U.S., we're now doing this on |
1:35.7 | 100 streaming channels. So for not a great deal of money, you can test for $100,000. |
1:42.1 | And rather than seeing that generic ad, we're now doing |
1:46.8 | very specific ads. So we can tell you where the local store is. We're calling out cities. |
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