How to Reduce Your Bounce Rate | Ep. #175

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 22 January 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigate away after viewing only one page. Simply put—if your page is boring, people leave, and the higher your bounce rate. Tune in to learn practical ways to reduce your bounce rate so you can keep your visitors sticking around long enough to make that sale. Time Stamped Show Notes: 00:27 - Today’s topic: How to Reduce Your Bounce Rate 00:33 – Bounce rate is when someone leaves your site right away 00:42 – The textbook definition of bounce rate: “the percentage of visitors to a particular website who navigate away after viewing only one page” 00:47 – A rising bounce rate is a sign that you have a boring homepage 01:16 – First, have a good design that keep people in your website 02:03 – Removing your pop-ups can decrease your bounce rate 02:26 – People are more likely to stay if your website doesn’t have loads of pop-ups 02:48 – You might need to check if it works for you 03:10 – A slow website can’t keep people 03:27 – Check the page speed using Google Page Speed tool, Pingdom and Google Analytics 03:38 – Create a journey for people 03:55 – An example of a journey 04:37 – Have the RIGHT offers 04:51 – Use ConvertFlow to show different offers when your visitor comes back 05:28 – Simple readability is also very important 05:32 – Eric’s blog Single Grain is a good example of this 05:52 – “Good user experience means less bounce rate, people sticking on your site, going through multiple pages” 06:00 – If visitors go through multiple pages, it increases sales and they convert to customers 06:18 - That’s it for today’s episode! 3 Key Points: A great design creates that experience for viewers, causing them to stick around. Create a journey for your visitors—engaging them throughout and around your website. The more engaged people are with your website, the lower the bounce rate and a greater chance of conversion to sales. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to reduce your bounce rate.
1:01.0	Neil, what the heck is a bounce rate.
1:03.0	rate?
1:04.0	Balance rate is when someone pretty much just leaves your site right away, right?
1:07.0	I will read you the textbook definition of a balance rate.
1:10.0	A balance rate is the percentage of visitors to a particular website who navigate away from the site after The pages boring or off putting. That's an example, right?
1:23.3	So in essence, people don't want to keep clicking around
1:25.7	and going to other pages.
	...

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