How To Reboot A Flagging Author Career With Michaelbrent Collings
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 17 August 2020
⏱️ 57 minutes
🧾️ Download transcript
Summary
What happens when you've written award-winning books, get amazing reviews from readers, and your sales still start a downward spiral? You can give up writing — or you can take a step back, review your catalog, figure out a plan and up-skill, then reboot your author career. In this episode, Michaelbrent Collings shares how he […]
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Transcript
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| 0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
| 0:09.0 | bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book. |
| 0:17.3 | You can find the episode show notes, your free author blueprint and lots more information at |
| 0:23.0 | TheCreativepen.com, and that's Pen with a double N. And here's the show. |
| 0:31.0 | Hello creatives. I'm Joanna Penn and this is episode number 503 of the podcast and it is Friday the 14th of August 2020 as I record this. |
| 0:41.0 | So today I'm talking to the lovely Michael Brent Collings, returning to the show to talk about how to |
| 0:46.9 | revive a flagging author career. So what happens when you've written award-winning books? You get |
| 0:53.0 | amazing reviews from readers, but your |
| 0:55.1 | sales still start a downward spiral. You can give up writing, or you can take a step back, |
| 1:00.6 | review your catalogue, figure out a plan and upskill, then reboot your author career. And in this |
| 1:06.7 | episode, Michael Brent shares how he ended up delivering pizza to support his family. And there's no shame in that. |
| 1:12.7 | It's just incredible to do anything to support your family because sales had stalled. And how then he |
| 1:19.1 | reinvigorated his author career, taking his book sales income and reader engagement to |
| 1:25.0 | new heights. It's very inspirational and practical and a good |
| 1:29.4 | kick in the behind if you need it. So Michael Brent is a favourite guest on the show, especially when |
| 1:36.1 | he talked very openly and honestly about depression, which he lives with and manages his |
| 1:41.1 | writing life and his family life alongside. And he was one of the people I |
| 1:45.4 | reached out to earlier in the year when I decided to reboot my own fiction brand as JF Penn. |
| 1:51.4 | Because I have kept writing fiction over the last decade now, really, but my fiction income has |
| 1:58.4 | drifted downward even with more books as I resisted paid advertising and |
| 2:03.3 | focused on the far more profitable angle of the nonfiction business. And you know I have multiple |
| 2:08.5 | streams of income and I focused on what was basically easier. And to be honest, the nonfiction |
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