How To Reach Out To Influencers #WednesdayWithWyan

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8 • 793 Ratings

🗓️ 12 June 2019

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Influencers are not a magic button, and working with them can make or break your business depending on how well you enter into the relationship.

We all know there are no guarantees in business, but if you want to use influencers the right way for your business tune in today: Ryan shares 3 easy tips as well as the biggest pitfalls to avoid in building an influencer relationship that works for everyone.

Key Takeaways

[:52] Working with an influencer successfully requires that certain criteria be met the most important of which being:

● Does the product you want to amplify match the influencer’s audience.

[2:52] People are selfish. They don’t want to mentor you, give you shout outs, talk about your thing.

The first mistake to avoid?

1. Going directly for the ask.

The second?

2. Overrating a spokesperson — it’s an audience you want.

[4:07] So how do you position your brand to influencers? It’s really 2 simple things:

1. Show the value it brings to their community

2. Does talking about it make the influencer look good?

If your product doesn’t do that, you can still pay to get the influencer, but there will be diminishing returns...

[6:06] And the last but most important part of building that relationship is to find the give:

1. Go for the simplest yes possible (can I send you a sample? Can I share your stuff?)

RECAP

1. Bring value

2. Make them look good

3. Give

Transcript

Click on a timestamp to play from that location

0:00.0	So people are selfish. People want what's in it for them. And so if you find out what that person wants and you give it to them, you would now have their attention. Whereas most people are going in and saying, will you mentor me? Will you shout out my thing? Will you hop on the phone with me? These are all asks. Your job is to give. And you do that by looking for the simplest yes possible.
0:23.9	What does someone else want that if you get them to say yes, it opens up the next part of the
0:28.9	conversation.
0:36.7	Hey, capitalists. It's time to crack open your favorite beverage. I like Zivia.
0:43.0	This is Wednesday with Wyand on capitalism.com.
0:51.4	Hey, everybody. I'm Ryan Daniel Moran with Capitalism.com, and today we're going to talk about
0:56.9	how to reach out to influencers to grow your business, grow your brand, grow your exposure.
1:04.0	So, number one, the question that often comes up or the misconception that often comes up among or the misconception that often comes up
1:10.9	among people who are interested in connecting with influencers,
1:14.3	is they think that influencers are somehow like a magic button
1:19.4	that will fix all their problems because they have a lot of exposure.
1:24.2	And that's just simply not the case.
1:26.8	In fact, a lot of times, if you work with an
1:30.7	influencer, it can break your business if there are not certain criteria in that. And specifically,
1:36.6	that criteria is, does the product that you have or the thing that you want to amplify,
1:43.1	does it match the influencer's audience?
1:45.8	Not does it match the influencer?
1:47.8	Not does the influencer have a big following, but does the following that that influencer have?
1:55.7	Do they connect with or will they connect with the message that you are presenting?
2:00.0	So, for example, there are people that think, well, you know, if just so-and-so
2:07.3	tweeted out my stuff, if just Tim Ferriss talked about me on his podcast, if just Oprah picked
2:14.2	up my book, yes, all those things would mean a lot of meaningful exposure.
	...

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