Hey, before we start, just want to give you a heads up that this is recorded from a clubhouse

conversation just so you aren't blindsided. So without further ado, enjoy.

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and

strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric Sue.

All right, guys, before we start, we got a special message from our sponsor.

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Today, we're going to talk about how to rank higher by writing shorter content. So in the last

episode, we talked about the skyscraper technique, which is a really long form piece of content.

So, Neil, what do we mean by ranking higher with shorter content? Like, that seems counterintuitive.

How does that work? Yeah, so everyone believes word count. You know, Eric once mentioned that I

wrote a blog post on how the number one article on Google or the articles that tend to rank on

page one of Google have over 2,200 words. So people took it literally that you need to have at least

2,200 words to rank on page one of Google, which is false because if you search for how to tie a

tie, you know, I keep bringing up that example, but it makes sense and it's easy to understand,

no one wants to read 2,200 words on how to tie a tie or how to tie your shoelaces.

So the way you rank at the top with less words is you optimize for user experience. And it's not

just on your page. The first thing you can do to optimize for user experience is your title tag.

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