Hey podcast listeners, last year we asked you to go to Freakonomics.com to give some money

to help support this public radio show of ours and you proved something to us.

You proved that you really like to show a smart guy how wrong he can be.

Talking about Steve Levitt by Freakonomics friend and co-author, here's how the conversation

went down last year.

Hey so Levitt, we're going to do something today that we've never done before on this program

which is bag.

We've been putting out this podcast for I think almost four years, all free and now we're

going to ask people for some support.

What do you think of that idea?

Is that nuts?

Good luck.

It's hard to give things away for free and then ask for money later.

So Levitt, you've worked with some non-profits trying to raise money.

What's considered a good response rate?

Let's say I send out a thousand mailers trying to raise money to help poor children around

the world.

What's a good response rate?

So if you're sending those out cold, the people who've never given you money before, I think

something like 1% 10 out of a thousand would be a really good number.

But our audience is a little bit different right?

Anybody who's listening to this is not a cold call.

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