How To Price Correctly #2122

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 10 June 2022

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2122, Neil and Eric talk about how to price correctly. These days there are plenty of companies that spend a fortune on marketing when it may be wiser to give away items and services at more affordable rates than to spend as much on marketing. Tune in to learn about the importance of pricing correctly, when you should price yourself below the competition, and why there is more than one strategy for optimal pricing. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Price Correctly. [00:27] Why it’s so important to price correctly. [00:48] When to price yourself below the competition. [02:05] Online tools and resources to help you price correctly. [02:44] The value of a metric and how to price accordingly. [04:10] Why there is more than one strategy to do optimal pricing. [04:52] Why you should ask yourself whether your pricing is too cheap or too expensive. [05:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:34] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles. [05:53] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Price Intelligently Pricing Creativity Win Without Pitching OpenView Venture Partners Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.5	All right.
0:48.5	So I wanted to take a second to tell you about my ad agency, Single grain.
0:53.2	So the cool thing about Single grain is that we do a whole host of things, paid media
0:57.2	SEO, conversion rate optimization, and we are offering a free marketing plan.
1:02.6	So if you just Google Single grain marketing plan, you will be able to find it.
1:08.8	And you can just register for a free marketing plan and our team will get back to you.
1:12.4	All right.
1:13.4	Guys, before we start, we got a special message from our sponsor.
1:17.6	If you want to rank higher on Google, you got to look at your paid speed time.
1:22.2	The faster your website loads, the better off you are.
	...

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