My belief is that the more that you incorporate other aspects of your life, when it does come time for that person to want to, you know, get coached on real estate or whatever the case is or invest with you.

They're usually going to pick the person that they trust.

And it's usually because you guys share commonality in some way.

You don't want it so that you could literally be replaced with a thousand other people that are subject matter experts and your audience will have the exact same experience. I want to know who you are. Why do I resonate with you

more than the other 100 people that I could listen to?

What's up? Well, Builders, today I've got a guy who has exited multiple companies in the

B2B space. And today we are going to talk about how you can sell any product,

how to package it and get people to buy. I've got Scott Clary. What's up, man? What's going on?

Thanks for having me, man. Yeah. So, dude, you are in a different field than a lot of people

who probably listen to this, right? A lot of these guys are real estate people or B2C people.

Very few are actually true B2B enterprise level entrepreneurs.

And so I know you got a ton of experience in that space.

That's where I lived.

Yeah.

For most of my life until I started my show.

Yeah.

And even for me, like all of my marketing is always B2C.

So whenever we have to do something B2B, I'm kind of like, uh, you know,

I kind of know how to do it, but I'm not like the most experienced in it. So I find it so much

easier. Yeah, talk about that. I find it so much easier than B2C. So my background is in tech.

So whether or not, I mean, I started my career in sales, and then I moved to sales leadership,

and I managed a team, and then I was managing sales and marketing. And this is through a variety

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