How to Pitch Your Idea | Road to Revenue #102

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 7 March 2022

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

THE 6 STEPS YOU NEED TO GAIN CREDIBILITY: 1. Credibility: Showcase credibility through your team, advisors, and patents. Illuminate your early mistakes and communicate how they have attributed to your situational knowledge to navigate those same scenarios in the future. 2. Emotional Attachment: Understand the emotional attachment your consumers have to your product/service and how to leverage it. 3. Reasons to Invest: Evaluate the reasons people buy, not the perceived reasons you think they buy. A giant potential market means nothing without market share. 4. Impacts: Communicate to your prospects the impact your business will have. 5. Capabilities: Explain the capabilities you have and need. 6. Quantitative Ask with 100/20 Rule: You can’t get an investment unless you ask. Be clear about what you want, how you will use it, and what investors will get in return. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	that promise you, you will increase exponentially,
0:03.7	your statistical success,
0:05.4	and you will pitch and share visions
0:07.2	to increase your statistical success
0:09.2	in whatever you want to share.
0:11.6	This is the flavor.
0:14.9	Pitching to me is the most essential part of life.
0:18.2	And because pitching is sharing a vision,
0:21.2	and you need to learn to share a vision,
0:23.6	let's talk about the pitch.
0:25.5	The first thing in pitching is one that's often overlooked,
0:29.8	but it's the most essential.
0:31.6	And I talk about it all the time,
0:33.5	and it's called the truth.
0:35.2	The perfect pitch is the closest to the truth as possible.
0:40.3	And the reason is is that when we stray from the truth
0:43.9	in our pitching,
0:45.2	when we stray from the truth in the features
0:48.6	and benefits and capabilities,
0:50.2	when we stray from the truth
0:53.0	in our articulation of the quantitative value,
0:55.6	we then lead the listener into skepticism,
	...

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