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The Influencer Podcast

How to Pitch & Land Paid Brand Deals With a Small Following

The Influencer Podcast

Julie Solomon

Business, Marketing

4.71.5K Ratings

🗓️ 15 April 2024

⏱️ 35 minutes

🧾️ Download transcript

Summary

Ready to land brand deals regardless of how many followers you have? In today’s episode I’m sharing the secrets to successful pitching using the "shine structure", a strategic framework designed to craft winning pitches that prioritize a brand's needs and position you as their ideal partner. It's about strategy, and focusing on the RIGHT numbers. By focusing on value and proactive engagement, you can unlock brand partnerships regardless of follower size. I believe in the power of starting where you are and building something extraordinary. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 04:20 Small following can lead to faster payments. 08:00 Pitch daily, craft strategy, attract brand deals. 11:34 You’re already pitching in daily life interactions. 15:20 Pitching technique emphasizes shining the focus on others. 19:13 Create compelling pitches by showcasing relevant content. 22:11 Thorough research before pitching leads to success. 24:53 Find a knowledgeable coach for success. 30:16 Seek new perspectives, gain success, share insights. QUOTABLES: "I am so passionate about the art form and really the goodness that is pitching, that is putting yourself out there, that is knowing the right way to ask for what you want, to get what you want, and then for people to happily pay you for that." — Julie "In your pitch, you take the shine off you and you put the shine on them. You take the focus off of yourself and you put the focus on them." — Julie "It is your job to figure out what that is and to make sure that your pitch to them is super compelling and that you're showing them, not just telling them how you're able to do that." — Julie "Give yourself permission to learn the right way to pitch, come learn some new strategies, and then start making some money and start getting that freedom and that success and that exposure and that brand recognition that I know that you are craving." — Julie RESOURCES: [WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new program to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you! [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Stop waiting around for a perfect follower number to start making money on Instagram.

0:05.2

All you have to do is start pitching two brands today.

0:08.4

Slide into their emails, slide into their dms. It doesn't matter, but but whatever you do don't waste time anymore

0:16.5

welcome to the influencer podcast I'm your host Julie Solomon if you found yourself

0:22.0

here it means you are ready to unleash the powerful

0:25.0

visionary that lives inside you, turning you into an authentic leader who creates

0:29.5

influence, impact, and change. Let's get started.

0:38.5

Welcome back to another episode of the influence of podcast and today we are talking about one of my favorite topics on the planet and that is pitching.

0:49.0

Specifically with pitching brands so you can get paid to post content online.

0:57.0

This could be on your website, on your blog, on Instagram, which is usually the most popular place that paid content is happening.

1:06.0

So if you don't know, I'm Julie Solomon and I have a 15 year background in PR in marketing and before I had this podcast and before I was an online coach and before I taught women how to build and scale more impact and influence into their business and their lives, I was a publicist.

1:28.8

And I have been pitching since 2005.

1:32.4

Very, very, very long time.

1:34.8

And my first program that ever came out

1:36.9

called Pitch It came out in 2016

1:40.0

was really the catalyst for what I do now.

1:42.8

And why that is so important to me

1:44.8

and why I'm still so passionate about Pidget perfect

1:47.2

and I still teach the classes today

1:49.8

is that I am so passionate about the art form and really the goodness that is pitching, that is putting yourself out there, that is knowing the right way to ask for what you want,

2:03.5

to get what you want, and then for people

2:05.5

to happily pay you for that.

...

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