It's easier to make money when you're thinking about people.

Because when you think about people, when you think about audience, it becomes a lot easier for you to make decisions about what they would want to buy.

So the way that you grow through that plateau, through that constraint, when you're stuck at around a million dollars is by going back

and partnering or advertising to a specific person. Welcome to the Brand Builder podcast presented

by capitalism.com. I'm Max Kerwick and I advise physical product brands to find their story.

I'm Ryan Daniel Moran and I invest in physical products brands.

A physical products brand is arguably the most predictable path to a seven-figure business.

And we advise them, build them, buy them, and sell them.

This show goes behind them, tracks their success, and hands you the keys to what's working.

Let's dive in. Hey, real quick, I'm doing a test in my

business right now that I think you'll be interested in. We have a training called million

dollar brands and it helps business owners and entrepreneurs get clear on those first three to five

products that they're going to build that will get to

25 sales a day at $25 to $30 and thus be a million dollar business. And we sell that for $297.

And I recently had the idea of what if at the end of that training when somebody completed it and they filled

out a form saying they know what their three products are going to be they know how they're

going to launch the products let's refund them the cost of the training let's incentivize the action

of actually making some decisions in your business and getting clear on your business.

And I did this because someone challenged me with the thought of what would I change in my business if I only cared about my customer's results and I didn't care about profitability.

And I immediately said, let's incentivize action. And then I said, well, would I really spend

however many thousands of dollars a month I spend on Facebook ads? Or would I take some of that money

and put it into a scholarship fund and then fund some of the cool ideas that came from my training. And it was like this whole world of

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