How to Narrow Your Audience and Speak More with Rick Clemons
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 23 October 2018
⏱️ 35 minutes
🧾️ Download transcript
Summary
Some of the advice you'll hear most on this show is about how to narrow your audience. Yes your topic may appeal to a wide range of audiences, but how are you going to find the people perfect for you? By staying focused and going narrow.
Someone who epitomizes this is Rick Clemons, our guest for this episode. Rick has gone through The Speaker Lab elite coaching program and has made fantastic strides in the process!
Today we are talking about how he's worked to narrow down who his audience is (even though his topic could appeal to many different groups), why systems and structure have helped him to book more gigs and simple strategies to increase engagement when contacting potential clients. Join us for that and more on episode 208 of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
- When did he realize he's a storyteller who happens to speak?
- How did he pivot so he could narrow his focus?
- How to adapt your language to connect with potential clients.
- What is a common mistake most speakers make?
- How and why to get clear on the results you want.
- Why he focuses on the six to eight states nearest him.
- What is his email follow up system?
- How does he utilize video to personally connect with potential clients?
- And so much more!
EPISODE RESOURCES
- Rick Clemons' web site
- Rick Clemons on Twitter
- The Life Uncloseted podcast
- Loom video and screen recording software
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. |
| 0:48.7 | Hey, what's up, my friends? Grant Baldwin here. Welcome back to the speaker lab podcast. We are glad that |
| 0:52.5 | you are here. Glad you are joining us. Hey, I don't know if you heard, but we've got a brand new free Facebook group that has over 10,000 speakers in it already. So if you're looking for a place to connect with other speakers to share questions and stories and advice and share wins and all of that stuff make sure you stop by and |
| 1:11.9 | check out the speaker lab group.com again you can find that over at the speakerlab group.com |
| 1:17.8 | I'll take you right where you need to go and make sure you join that Facebook group. |
| 1:22.1 | We'd love to have you in there. |
| 1:22.9 | We'd love to connect with you and meet you here what you're up to and how we can best serve |
| 1:25.8 | and support you. |
| 1:27.2 | So today we are talking with Rick Clemens. Rick is gone through our elite program |
| 1:32.5 | and is booking gigs left and right. The dude's a busy dude, right? And so we're going to be |
| 1:38.0 | talking today about how he has worked to really figure out who his audience is when his topic |
| 1:43.1 | could appeal to a wide range of |
| 1:44.8 | different groups. We talk about how he's narrowed that down. We talk about why systems and structure |
| 1:48.7 | have really helped him to book more gigs. And we also talk about simple strategy that he uses to |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from The Speaker Lab, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Speaker Lab and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.