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The Playbook With David Meltzer

How to monetize your audience | #AskDavidMeltzer 26

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 26 February 2021

⏱️ 3 minutes

🧾️ Download transcript

Summary

You have to build your community based on the value that you are providing. Once your community starts asking you for more access, it is time to monetize. You have to articulate the value to exceed what they are asking for. If you can guarantee more value than you are getting back, then why wouldn't they want to pay for your products or services. The more value that you can guarantee, the easier it will be to monetize your audience. If you want me to answer your question on the podcast, tweet me @davidmeltzer, or email me a video at [email protected] of you asking me a question and I will answer it for a future episode! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

How do you actually go about monetizing your audience without feeling like you're being too

0:05.0

salesy or pushing where your community because you're asking for the offer?

0:08.8

Yeah, so it's building a community. So for me, as I started four years ago,

0:13.6

after meeting with the legendary and telling me what he was doing,

0:19.4

what you want to do is build a community based off of the value of what you're providing.

0:24.2

If you provide enough value, people will ask you to do things to have more access to you,

0:30.4

and you can, if you can articulate the quantitative value to exceed what you're asking for,

0:36.0

and guarantee that quantitative value economically, you easily can monetize the community

0:42.7

by providing more value than you're asking for back. I call it the 120 will actually

0:48.0

practice emotionally and spiritually and energetically every morning,

0:51.6

visualizing $100 bills all over my room and what it feels like inside to give $100

0:57.4

and ask for 20 back. And I use that energy and that frequency along with the logical sales skills

1:05.0

that I have to articulate the quantitative value to exceed what I'm asking for. But proactively,

1:13.2

I just make myself available, give everything I can free, books, exercises, guides. I'm probably

1:19.1

one of the few people that just give and ship and pay for shipping, anybody that ever wants

1:23.7

my books, exercises, guides, my training, it's all three. And I have found over the years now that

1:29.6

if you can bring it, if you have value to what you do, people want more access to you to your

1:35.2

situation, knowledge, your relationship capital, and fairly and economically, you can monetize it

1:41.2

as long as you deliver. So I always say don't sell anything unless you can number one work month to

1:47.3

month, guarantee 100% no matter what. I tell people all the time, you don't like my haircut,

1:52.8

you can get all your money back. I don't care. The last thing I want to do is not to give more than

1:57.9

I receive. So I think the first step, those too many people try to monetize the community that

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