How To Monetise Your LinkedIn - with Lea Turner

On a Mission Podcast

Ellie McKay

4.4 • 1K Ratings

🗓️ 24 January 2022

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week I’m on a mission with Lea Turner, otherwise known as the Queen Of LinkedIn. Leah started to harness the power of the platform in October 2019 and now has over 128k engaged followers and over 1000 inbound clients. To say that she’s taken LinkedIn by storm is an understatement!

Her no-nonsense, straight-talking approach has continually challenged the outdated stereotypes around who and what constitutes as a professional and is a breath of fresh air for those of us who follow her content.

True to form, Lea calls it how she sees it throughout the interview and tells us why she doesn’t subscribe to the majority of mainstream personal development, why she won’t be in a hurry to take an ice bath anytime soon and what her plans are for the future.

We talk frankly about how to increase your brand's visibility the RIGHT way by creating an engaged community to grow your leads. This episode is an absolute must for anyone looking to build their online profile from one of the industry’s leading experts

KEY TAKEAWAYS

Authenticity counts for a great deal. People are drawn to relatability. When we show up as ourselves, and drop the pretences, we come across as far more attractive, and so do our messages.
When we reconcile our own pain in life, we take away the power it has over us. When we use the challenges of our past as lessons, that pain becomes a tool to help others.
The downside of personal development is that many "mentors" seem to take a one-size-fits-all approach, and use platitudes that do not apply to all people. Mentorship should be a personal experience, and tailored specifically to a person's needs.
Communities that thrive and grow are the ones in which the members care not just for the creator, but also each other. Fostering this harmony between members is the role of a true leader.

BEST MOMENTS

'I decided that I'm going to do what I do with every other part of my life and be myself'

'It's hugely life-changing for a single mum'

'You take that pain and that suffering and you repurpose it to do something good for other people'

'I like to find my own way'

VALUABLE RESOURCES

On A Mission - https://omny.fm/shows/on-a-mission

Lea Turner LinkedIn - https://www.linkedin.com/in/lea-turner/?originalSubdomain=uk

ABOUT THE HOST

The On A Mission Podcast brings you Ellie Mckay's no holds barred chats with some of the UK's top business leaders, entrepreneurs, celebrities, athletes, top thought leaders, influencers and mindset experts.

On a Mission is for unconventional thinkers that want to challenge the status quo. For all those people on a mission to live their best lives and take control of their own destiny.

Ellie is a straight-talking, successful property entrepreneur who passionately believes that everyone has the power within themselves to transform their lives no matter what their situation.

As a mumpreneur with 3 young children and multiple businesses, Ellie likes to keep it real with her no-bs insights and share the things that have helped her achieve the level of success she has enjoyed to date.

CONTACT METHODS:

Linkedin: Linkedin.com/in/ellie-mckay/

Facebook: Facebook.com/ellie.mckay.3150

Instagram: https://www.instagram.com/onamissonpodcast/

YouTube: https://www.youtube.com/c/EllieMckay

Clubhouse: @ellie83

This show was brought to you by Progressive Media

Transcript

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0:00.0	I have got a very special guest with me today. The queen of LinkedIn is a lady that I've actually
0:05.2	been following for quite some time. She has taken the social media platform by storm
0:10.8	and it's her authentic sort of bullshit free approach, which has captivated literally
0:16.0	hundreds of thousands of followers. She's doing some phenomenal stuff, so it's an absolute
0:19.7	privilege to have her with me today. The fabulous link turner. Thank you very much. It's a pleasure
0:24.4	to be here. Lady was like, sorry about that. But again, okay, so this is what I absolutely love
0:33.6	about you though, because everything, when we were just talking before we hit the record,
0:38.0	everything about you is just real, it's genuine, it's authentic. Yes, you've achieved some
0:42.5	phenomenal stuff in the business sense, which we'll come to, but actually that is your secret sauce,
0:47.6	that is your recipe, that is your formula, it's your authenticity. It's actually just one great
0:55.0	big plan that if I've seen like a complete mess all the time, if I screw up, no one's going to
0:59.3	mind because it's just part of my brand. So I'm just falling you into thinking that's what I'm really
1:04.6	like. So you've really collected. Yeah, no, yeah, this is all just a big ruse, it's all part of my
1:11.7	marketing plan. No, I am, I'm a mess, I'm an absolute calamity, I'm super clumsy, I can't cook,
1:18.3	I usually burn my food, I like, I'm, I'm a messy person and so it sounds me every day that so many
1:27.1	people message to say that they look up to me and I inspire them, so I just look up my mirror,
1:31.6	in the mirror and go, you need higher, higher aspirations, because you know, I've got holes in my
1:38.5	slippers and coffee stains down me. We're just talking about this isn't this, this is a great thing
1:44.8	about these similar reasons stuff. I've got like the hat, I've got a makeup on, I've got a nice
1:48.4	top and then I've got like leggings. I've got leggings, long socks and fluffy slippers on, so.
1:55.2	We're telling everyone there are secrets, but to be clear, you're a bit like me, you don't really
2:00.0	leave much back online, which is really interesting. Yeah, there's just so many similarities,
	...

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