How to Measure the Results of Your Content Marketing | Ep. #46

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 15 September 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #46 Neil and Eric explain how to measure the results of your content marketing efforts. Listen as Neil and Eric illustrate why measuring your content marketing, while important, isn’t necessarily KEY until your content marketing and its reach has hit a certain level of exposure. Time Stamped Show Notes: 00:30 – How to measure the results of your content marketing efforts 00:40 – What gets measured gets managed 00:55 – One thing you can do?—start simple. Track what’s important using a spreadsheet 01:45 – With content marketing, it takes time to measure results so be patient 01:50 – Neil never measures ROI from content marketing 02:25 – When you’re spending your OWN time on content marketing, there’s virtually no cost 02:45 – Content marketing is a LONG-TERM play 03:00 – As long as traffic keeps going up, you’ll be able to find a way to monetize 03:20 – Once traffic exceeds 10,000, start collecting emails 04:15 – Calculated Risk 04:55 – Content marketing is a 12-18 month journey before you see any traction 05:35 – Think of content marketing like you think of PR 06:35 – Writing eCommerce posts didn’t get the most traction…but they were the most loyal 06:50 – Moral of the story, buzz does not necessarily equate to sales 07:58 – Each visitor isn’t the same, attract the RIGHT type of readers 08:28 – Cyfe will allow you to build out dashboards with ease 09:10 – Make something people want before you start measuring 3 Key Points: Content marketing takes time, there won’t be short term wins. Attracting the RIGHT type of readers is more important than attractive LOTS of readers. What gets measured gets managed. Resources Mentioned: Calculated Risk – Blog from a WSJ journalist CYFE – Social media, analytics, marketing, sales, support, infrastructure... all in one place. Track your entire business in real-time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another edition of Marketing School.
0:55.0	I'm your host, Eric Sue, and I'm Neil Patel.
0:58.0	And today we're going to talk about how to measure the results of your content marketing efforts.
1:02.0	So I think this is something that I've struggled quite about. the results of your content marketing efforts.
1:02.6	So I think this is something that I've struggled quite a bit with in the past.
1:06.4	And there's a saying out there, what gets measured gets managed.
1:10.1	And I think it's really important to talk about what you're doing,
1:12.4	so you're not just producing content for content sake because I see a lot of people out there
1:16.2	myself included in the past where we'll just create a bunch of content and it just kind of falls into the archives and we're not really sure if it added a return on investment or not.
1:25.2	So I think there is actually a very good post out there.
1:28.0	I think this is by, this one's by Matthew Barbie on how you can measure the results of your content marketing efforts.
1:33.6	And I think one thing you can do, you can start simple.
	...

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