And the So, We are back with season 7 of the Boost hospitality podcast Welcome, my name is Mark Simpson.

I'm the founder of Boostley.

I help Hospitality owners how to get direct bookings,

show you how you can get the OTA's to work for you and not the other way around.

If you want to go find out more, head to boosted.co. UK. If you want to find out more about the podcast,

there are six other seasons that you can go and check out right now.

Boostly.

coo. UK forward slash podcast.

This season, we act talking all about hospitality, rentals, hotels, guest houses, serviced

accommodation, glam sites, you name it, we're going to talk about it and in every episode I am going to invite

onto the podcast an expert in their chosen field my goal with this series is to help you be more aware of what you need to be

doing to increase your direct bookings by getting the help of some of the best known people in the world of hospitality marketing.

And today I am joined by Marilyn Taylor.

Now Marilyn is based in California.

She has had a rental property for over 14 years

and she has done eight years in interior design. She helps you optimize your space to maximize your

profits and this interview was recorded in August 2019.

It was one of my favorite ones

for a long while because we dug into some topics that I have never spoken about before.

You're going to learn about customer avatar, about your demographic and how you should style your property

about why by buying cheap isn't always the best way. In fact when you buy cheap you buy

twice you're going to find out a little bit more on how Marilyn discovered that by trying to

...