How To Market Effectively in 2024
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 4 January 2024
⏱️ 35 minutes
🧾️ Download transcript
Summary
Marketing in 2024 is very different from the way people marketed 15 years ago. We are now living in an age where the creative creates the reach and whether you have 10 followers or 10,000,000 followers, we all can post one viral video on social. In today's episode of the podcast, I'm sharing a recent talk I gave to business leaders and some tips and insights on how to market their brands in 2024. I talk about brand and sales-building strategies, particularly when it comes to garnering consumer engagement. Consumer attention is the key to so much of effective marketing, and I share some ways to capture that in the digital landscape. We also dive into the impact of tech on marketing and how to properly leverage platforms to get the most out of their audiences! This episode is a great one for anyone working in marketing or is looking to grow their brand in 2024. I hope you all enjoy it!
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| 0:00.0 | For the first time ever, the creative creates the reach. |
| 0:04.0 | Do you know what crazy that is? |
| 0:06.0 | That if you were good at social media creative today, |
| 0:09.0 | you've never done it in your lights. |
| 0:11.0 | Today's the first day I'm posting my first ever video and can get a |
| 0:13.8 | million views if it's right? Creative, creating reaches I'm heard of. |
| 0:19.0 | Attention is the number one asset. |
| 0:23.0 | What in your mind like what is the number one asset. What in your mind, like what is the formula to build like brand and sales when you're thinking about |
| 0:28.0 | 23 and going into 24, like what's really exciting you in the marketing space right now. |
| 0:33.7 | The thing that scares me and excites me is the same thing, |
| 0:36.8 | which is I believe in reach and frequency and relevance, |
| 0:39.8 | like I believe in all the same stuff |
| 0:41.6 | that the industry has believed forever. |
| 0:44.8 | I just don't believe the industry has adopted to the truth of what the consumer's attention |
| 0:49.4 | and behaviors are. And so, you know, I'm a businessman. |
| 0:54.4 | I want to sell something. |
| 0:56.0 | I don't want to win an award in the South of France. |
| 0:59.0 | I don't want ad age to say I'm clever. |
| 1:01.6 | I don't want a media plan to look good in the MMM and we're like, |
| 1:06.1 | we did it, we paid a low Roas, like at the end of day everyone here wants the thing to happen |
| 1:11.1 | that they want to happen. |
| 1:13.3 | And so what excites me is 14 years ago, |
... |
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