How to Manipulate Your Brian: Neuromarketing with Felix Cao

Finding Genius Podcast

Richard Jacobs

Health, Extracellularvesicles, Crisprcas9, 3dbioprinting, Medicine, Cancer, Health & Fitness, Biotech, Bioscience, Microbiome, Ketogenicdiets

4.4 • 1K Ratings

🗓️ 23 March 2021

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

What difference does a matte chip bag make? What part of your brain pushed for that deodorant brand? Felix Cao says your primal brain most likely had a say. He describes how neuroscience and business marketing strategies have propelled ways to measure brain activity and affect our buying choices.

Listen and learn

How nueromarketing has tapped into a panicking consumer mindset during the pandemic to target our need for security,
What role nostalgia is playing in today's marketing,
How the primal brain acts as a filter for the logical part and why, and
What are examples of effective marketing decisions that have led to definitive business growth strategies.

Felix Cao specializes in neuromarketing and is the founder of Happy Buying Brain. He brought a long-time fascination with how the visual affects our brain with the latest in neuroscience and technology into the founding of his company. Because he helps companies apply brain activity measurements to more effective selling campaigns, he has fascinating stories about why and how our brains react differently to seemingly innocuous details, like metallic versus matte packaging to the impact of aroma vapors on a soup can.

With artificial intelligence, machine learning, and virtual reality breakthroughs, advertising science is on the verge of a whole new set of methods. Meanwhile, Cao explains, because smartphone use has rapidly increased, neuromarketers have their hands full with studying effects of screen size and scrolling habits. It all starts with evolutionary biology, he says, and the human impulse to scan for the best opportunity is closely aligned with our survival instinct. That's where nueromarketers come in, finding ways to engage with that instinct so that it filters to the logical part of the brain.

Listen in for ideas toward great marketing science and a better understanding of how our brains make these daily decisions.

For more about his work, see Happy Buying Brain.

Episode also available on Apple Podcasts: apple.co/30PvU9C

Transcript

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0:00.0	Forget frequently asked questions, common sense, common knowledge, or Google, how about advice from a real genius?
0:07.0	95% of people in any profession are good enough to be qualified in license, 5%
0:12.0	They become very good at what they do, but only 0.1% are real geniuses.
0:18.0	Richard Jacobs has made his life's mission to find them for you.
0:22.0	He hunts down and interviews geniuses in every field, sleep science, cancer, stem cells, ketogenic diets, and more.
0:28.0	Here come the geniuses. This is the Finding Genius Podcast.
0:33.0	The Richard Jacobs.
0:38.0	Quick note before we begin, the Finding Genius Foundation, as part of the Finding Genius Podcast, has recently completed a book about understanding viruses.
0:46.0	So the creation of this book was to interview 100 virologists, ask them a lot of deep difficult questions, take the most difficult questions, and then re-interview the top 25 or so.
0:57.0	And ask them the hardest questions I could think of.
1:00.0	And we compile that all into a book, so you'll see question and four or five experts answers.
1:05.0	Question four or five experts answers. There's about 30 questions in the book. I think it's a great read for the layperson and for the researcher.
1:12.0	Talks about a lot of speculation in the world of viruses, such as, are they alive or not, and why is it important?
1:18.0	Why do viruses go latent or hidden or uneffective or sit in a person or an animal or another creature for weeks, months, years, and then suddenly become virulent and affect that person?
1:29.0	So there's a lot of really provocative questions in the book. It's now on Amazon.
1:33.0	So if you go to Amazon and type in Finding Genius, you'll see the book on viruses. It's also on Kindle.
1:39.0	The audible version is in production and should be ready in approximately a month.
1:42.0	But if you want to go and order it now, you can do so again by going to Amazon or Kindle,
1:46.0	or go to findinggeniusfoundation.org and go to publications.
1:51.0	There's an opportunity as well to get the transcripts of all the interviews and to hear the original interviews themselves.
1:57.0	If we could put them all together, the book would be about a thousand pages, but we condense them down to make it juicy and concise and tight and very interesting.
2:05.0	So I hope you'll check out the book. We're now working on one about cancer, but this is going to be our goal as three times a year to come out with these masterclass books that I think will inspire new scientific reads.
	...

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