Hey everybody, welcome back to this weekend startups.

This is our startup basic series.

This is where we talk about the basic things you got to get right in your startup.

So maybe you're working in a big company, a small company, starting your first company,

maybe you're right out of school, and you're trying to figure out, how do I take care

of my customers?

Well, we've got a great expert with us today, Tiffany Bova, is from Salesforce.

She's the Global Growth at Innovation Evangelist at Salesforce for the last five years.

She's the author of Growth IQ, Get Smarter about the choices that will make or break

your business, and the host of the podcast, what's next podcast?

And so we're going to get into our next topic, which is customer management.

Okay, what does customer management mean?

We've talked about experience, we get that, how people use your product, engagement,

how you authentically talk to those customers, and here we are at management.

What does it mean customer management?

Well, you know, it's not lost to me, right?

I work at Salesforce.

We are a CRM company, right, and R is relationship.

So it's really about managing that relationship, the customer relationship, management.

Now, if you're a startup, you might say, look, CRM might be something that's too big for

me, right?

It's an aircraft carrier, like I'm just trying to figure things out.

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