It wasn't revolutionary.

Uber's evolutionary.

He made himself equal in a capacity of getting a ride.

You still have to call up the ride.

You still have to meet somewhere. He made himself equal and then

This is entrepreneurs the playbook. One of the big things that I'm starting to see

a lot within the industries that people are doing what everybody else is doing. And so in your in your opinion how do you think a business can stay relevant and not a commodity within their own industry?

Yeah, I have a simple rule when it comes to that. I make myself equal. Then I make myself different.

So that delta, that margin is truly the value that I provide, but what we don't want to do is discount the fact of what everyone else is doing.

It's okay to do things better, but you have to focus and make yourself equal to and then make yourself

different. If you go ahead, I know Blue Ocean Thing, they're still doing

things equal to what the other person is and they change it.

So Uber would be a very dramatic thing that's happened, right?

A shared economy, changed the world.

Actually, Bradley Tusk was on my podcast last week who was the political

guy that they hired for stock so that they could change the laws about medallions

and taxi driving etc but think about this all they really did it wasn't

revolutionary Uber's evolutionary he made himself equal in a capacity of getting a

ride you still have to call up the ride. You still have to meet somewhere.

He made himself equal and then he made himself better.

That's how Uber was formed. So I think romanticizing the way that people frame and market certain industries and

certain solutions, they make it seem like, oh, this is just purely outside.

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