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The Playbook With David Meltzer

How to Make Your Brand Sell Itself

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 26 October 2025

⏱️ 31 minutes

🧾️ Download transcript

Summary

In today’s episode, I share why community, not clicks, is the foundation of lasting success. I talk about how real marketing growth comes from emotional connection, when people feel your authenticity and choose to buy from you and sell for you for life. By staying consistent, honest, and true to your essence, you create trust that naturally expands through the people you serve. I explain how to capture what makes you unique, refine it for your audience, and build lasting relationships that grow without relying on algorithms or trends. This is about turning authenticity into your greatest advantage.

Transcript

Click on a timestamp to play from that location

0:00.0

The first thing I like to talk about is just lessons in understanding how people learn.

0:06.6

I have a saying, be more interested than interesting. It's been the key to marketing success for me.

0:12.7

So many people are trying to be interesting. There's a huge energy gap between I am and this is what I want people to think I am,

0:20.8

or my product, services, or solution,

0:23.4

especially with our children.

0:24.6

And it's important to me because my daughter works with me

0:26.6

and she's here today.

0:27.4

So I want her to especially listen about this energy gap

0:30.8

between I am and this is what I want people to think I am.

0:35.1

And the more that we look and understand

0:37.2

how that makes people feel

0:38.8

will help us determine how we can create a community. And in the future, you'll find,

0:45.7

the key to all marketing success will be to build a community of people that buy from us and

0:51.3

sell for us for life. My intention, whether I'm coaching or actually running my own business,

0:57.0

is to create a community, an authentic community based off of my essence or the product

1:02.0

services and solution, the actual energetic essence that I am of what I do,

1:08.0

so that people will buy from me, but more importantly, sell for me for life.

1:12.3

The greatest companies in the world have people who buy from them and sell for them for life.

1:17.5

I worked, I was Samsung after West Publishing.

1:20.5

I was the CEO of Samsung's Data Division at 31 years old in 1999.

1:24.8

We had the very first convergence device.

1:30.9

Later on, these were called smartphones. It was a Windows device, Windows CE device. You would think it would have been extremely popular at the time.

...

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