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Marketing School - Digital Marketing and Online Marketing Tips

How to Make Sense of Traffic Estimates From SEO Tools | Ep. #1077

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 13 July 2019

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools [00:38] Examples of such tools include: UberSuggest and SEMRush. [01:20] When it comes to these tools, it’s hard to compare them. [01:35] You should use these tools to see how you stack up to your competitors.  [01:50] Always use the same tool for comparisons, so that the data will be similar.[02:50] When looking at these types of tools, Eric looks at trends. [03:30] If Eric sees the traffic value declining, he knows it’s not something worth emulating. [04:40] B2C traffic information tends to be more accurate. [05:00] You can rent out pages that rank for certain keywords. [05:40] That’s it for today! [05:50] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your load time.

0:51.3

Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Yolmatel.

0:58.0

And today we're going to talk about how you can make sense of the traffic

1:02.0

estimates from SEO tool. So the traffic estimates from SEO tools.

1:03.4

So the traffic estimates from SEO tools, so we are talking about tools like

1:08.0

Uber suggests could be one, SEM Rush could be one, HRFs could be one.

1:11.2

There's a lot of these tools that will show you, hey, you know, maybe Neil Patel.com is driving 80,000 visits a month, right? Now, the thing with these is they're never exactly accurate, right? So the question is, how do you make sense of all these estimates?

1:25.1

Maybe one tool like Eshum Russia saying

1:27.3

Neil gets 80,000 visits a month, another one saying

1:29.5

240,000 visits a month.

...

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