If adding another social media to your plate sounds like the straw that will break the camel's back, you're not alone.

You have to create new content for the social media, build your following from scratch, and learn the best practices and strategies.

It sounds extremely overwhelming. And this is the exact mindset that I have been having in regards to Pinterest over the last few years.

And in the back of my head, I've been thinking, is Pinterest really even worth it?

Like when I think of the major social media apps, I admittedly oftentimes leave Pinterest

off the list.

I mention things like TikTok and Instagram and YouTube, but oftentimes Pinterest doesn't

even come to mind.

But with all of that being said, it's important to recognize a few things. Number one, Pinterest has been around for quite a while. It's not one of

these flash-in-the-pay-in social media apps that's super popular one month and then no one's using it

a month later. Pinterest has been around for a long time, and I use Pinterest, and my wife

uses Pinterest, and when I talk to people about planning for their wedding or looking up recipes,

they oftentimes reference finding things on Pinterest. But there's one really huge misconception

that I had going into today's interview, and I'm going to guess it's a misconception that you

have had as well,

and that is that Pinterest, honestly, isn't even a social media app.

You're not necessarily wrong to define it as such, but I think that after today's interview, I would categorize Pinterest as a search engine,

kind of more along the lines of YouTube or even Google.

Also from today's interview, I found out that the

way that I have personally been using Pinterest for the last few years was, let's call it, misguided.

Today on the show, our guest is none other than Jenna Cucher. You might be a part of her over

one million Instagram followers, but I bet you didn't know that she was generating thousands

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