How to Make Helpful Content Google Loves - Part 4

The Blogging Millionaire

Brandon Gaille - CEO of The Blogging Millionaire Media Network

Technology, Business, Marketing

4.8 • 737 Ratings

🗓️ 2 December 2023

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Over the last seven weeks, I have consumed every report, analysis, and guidance around Google's Helpful Content Update. In this series, I will use what I have learned to point you in the right direction in creating helpful content that Google loves.

Here's the link to Google's blog post on the forum structured markup data:
https://developers.google.com/search/blog/2023/11/discussion-and-profile-markup#qa-markup-vs.-forum-markup

Transcript

Click on a timestamp to play from that location

0:00.0	Before we get into this week's episode, I wanted to share the results of a recent one-year
0:05.5	Google Organic Traffic Study of 2,300 Mediavine blogs. The study found that Mediavine blogs using
0:13.9	RANK IQ increased their Google traffic 468% more than the Mediavine blogs not using Rank IQ.
0:23.7	If you haven't heard of Rank IQ yet, it's an SEO toolset built just for bloggers.
0:29.7	It tells you what to put in your post and title so that you can write perfectly optimized
0:34.5	content in half the time.
0:37.4	Rank IQ also has a handpicked library of the lowest
0:41.0	competition high traffic keywords for every niche. You can see the results of this study and find out
0:48.2	more about Rank IQ by going to rank IQ.com.
0:59.7	Welcome to the blogging millionaire podcast, where we teach you the latest traffic building and income boosting growth hacks to take your blog to the next level.
1:04.0	And now here's your host who gets five million monthly visitors from over 100,000
1:09.2	first page Google rankings, Brandon Galey.
1:14.4	One of the biggest shifts that everyone really started talking about after the helpful
1:18.9	content update was that Reddit and other forum-styled sites were popping up on the first
1:24.8	page for nearly every search.
1:30.3	While the Reddit talk reached a tipping point in October,
1:35.4	Google actually began a new directive to push forum and discussion content to the top of search results in May of 2023 with the perspective filter.
1:41.7	They made this shift because younger people began using Instagram and TikTok
1:46.3	as their starting point for searching for answers beginning back in 2021. Google's move to include
1:53.7	Reddit at the top of the results was more about future survival with the next generation of
1:58.9	searchers 10 to 20 years down the road and not necessarily
2:03.2	making search results better for everyone. Knowing this information allows us to assume that many
	...

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