How to Make Helpful Content Google Loves - Part 2
The Blogging Millionaire
Brandon Gaille - CEO of The Blogging Millionaire Media Network
4.8 • 737 Ratings
🗓️ 17 November 2023
⏱️ 16 minutes
🧾️ Download transcript
Summary
Over the last seven weeks, I have consumed every report, analysis, and guidance around Google's Helpful Content Update. In this series, I will use what I have learned to point you in the right direction in creating helpful content that Google loves.
Transcript
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| 0:00.0 | Before we get into this week's episode, I wanted to share the results of a recent one-year |
| 0:05.5 | Google Organic Traffic Study of 2,300 Mediavine blogs. The study found that Mediavine blogs using |
| 0:13.9 | RANK IQ increased their Google traffic 468% more than the Mediavine blogs not using Rank IQ. |
| 0:23.7 | If you haven't heard of Rank IQ yet, it's an SEO toolset built just for bloggers. |
| 0:29.7 | It tells you what to put in your post and title so that you can write perfectly optimized |
| 0:34.5 | content in half the time. |
| 0:37.4 | Rank IQ also has a handpicked library of the lowest |
| 0:41.0 | competition high traffic keywords for every niche. You can see the results of this study and find out |
| 0:48.2 | more about Rank IQ by going to rank IQ.com. |
| 0:59.7 | Welcome to the blogging millionaire podcast, where we teach you the latest traffic building and income boosting growth hacks to take your blog to the next level. |
| 1:04.0 | And now here's your host who gets five million monthly visitors from over 100,000 |
| 1:09.2 | first page Google rankings, Brandon Galey. |
| 1:14.6 | In this episode, I'll be sharing what the SEO industry has learned about the role |
| 1:19.6 | affiliate links and ads have played in Google's helpful content update, also known as the |
| 1:25.8 | HCU. |
| 1:32.6 | Last episode, I gave you a simplified version to help you understand how Google's helpful content scoring system works. |
| 1:35.7 | For example, a single blog post might have a good HCU score of 80 out of 100, but it |
| 1:43.1 | might have a bad HCU site wide score of 0.3 out of 1. |
| 1:49.0 | The 80 score for the page is multiplied by the site wide score of 0.3, and the single blog post |
| 1:56.5 | is left with a score of 24 instead of an 80. How aggressive a blogger is with affiliate links and with ads on a specific blog post |
| 2:06.0 | and the site impact these two numbers. |
| 2:09.8 | While there's no definitive answer whether Google is tallying the number of affiliate links |
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