How to Make Helpful Content Google Loves - Part 2

The Blogging Millionaire

Brandon Gaille - CEO of The Blogging Millionaire Media Network

Technology, Blogging, Marketing, Business

4.7 • 742 Ratings

🗓️ 17 November 2023

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Over the last seven weeks, I have consumed every report, analysis, and guidance around Google's Helpful Content Update. In this series, I will use what I have learned to point you in the right direction in creating helpful content that Google loves.

Transcript

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0:00.0	Before we get into this week's episode, I wanted to share the results of a recent one-year
0:05.5	Google Organic Traffic Study of 2,300 Mediavine blogs. The study found that Mediavine blogs using
0:13.9	RANK IQ increased their Google traffic 468% more than the Mediavine blogs not using Rank IQ.
0:23.7	If you haven't heard of Rank IQ yet, it's an SEO toolset built just for bloggers.
0:29.7	It tells you what to put in your post and title so that you can write perfectly optimized
0:34.5	content in half the time.
0:37.4	Rank IQ also has a handpicked library of the lowest
0:41.0	competition high traffic keywords for every niche. You can see the results of this study and find out
0:48.2	more about Rank IQ by going to rank IQ.com.
0:59.7	Welcome to the blogging millionaire podcast, where we teach you the latest traffic building and income boosting growth hacks to take your blog to the next level.
1:04.0	And now here's your host who gets five million monthly visitors from over 100,000
1:09.2	first page Google rankings, Brandon Galey.
1:14.6	In this episode, I'll be sharing what the SEO industry has learned about the role
1:19.6	affiliate links and ads have played in Google's helpful content update, also known as the
1:25.8	HCU.
1:32.6	Last episode, I gave you a simplified version to help you understand how Google's helpful content scoring system works.
1:35.7	For example, a single blog post might have a good HCU score of 80 out of 100, but it
1:43.1	might have a bad HCU site wide score of 0.3 out of 1.
1:49.0	The 80 score for the page is multiplied by the site wide score of 0.3, and the single blog post
1:56.5	is left with a score of 24 instead of an 80. How aggressive a blogger is with affiliate links and with ads on a specific blog post
2:06.0	and the site impact these two numbers.
2:09.8	While there's no definitive answer whether Google is tallying the number of affiliate links
	...

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