How To Make Every Penny Work Like a Dollar | IFA Keynote Las Vegas, NV 2019

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 16 August 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is one of the top 10 throwback episodes, originally from 2019.

A lot of companies are going to go out of business over the next decade for one main reason:

Humans don’t like change.

If you’re plan to be in business for the long term and you’re holding “what worked” in the past on a pedestal, I really hope this podcast changes the way you look at things.

This is a keynote I gave in Vegas at the International Franchise Association on Facebook and Instagram marketing in 2019, the rise of voice and machine learning, and more.

Transcript

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0:00.0	Hey guys, this was a keynote I gave very, very recently in Vegas
0:03.1	to the Franchisee Association, IFA,
0:06.2	where tons of franchisee owners and franchisees
0:09.9	and marketing professionals and service providers of franchisees
0:14.3	got together.
0:15.5	One of the better talks I've given in a while,
0:17.4	feedback was remarkable.
0:19.1	A little bit niche to the franchisee industry, but I think it plays for everybody listening, and if you own a while, feedback was remarkable. A little bit niche to the franchisee industry,
0:21.4	but I think it plays for everybody listening.
0:23.8	And if you own a store of any sorts
0:25.8	or thinking about it,
0:26.7	this episode should bring a ton of value.
0:33.9	I don't roll in here as a podcast or vlogger.
0:37.0	I have a lot of context for this business.
0:39.3	I understand how Facebook or things of that nature
0:42.5	can raise same store sales, memberships,
0:45.8	CAC, LTV, long-term value.
0:47.6	Like, this is a very clear picture for me.
0:50.2	This was why I woke up at four o'clock in the morning
0:52.5	and wanted to do this talk today, because
0:54.5	there is an incredible crossroads that will happen in this room over the next decade.
0:59.3	I think there's a massive naibate to where the actual attention of the end consumer is
	...

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