You're listening to Podcasting Made Simple.

B-I-O bio.

For such a short word, it certainly comes with a lot of pressure, doesn't it?

If you're out there on the podcast universe, looking to guest on more podcasts, it's going to be a word that you face down a lot.

Your bio makes an appearance in episode show notes.

It's often shared on social media,

and it's your first chance to connect with the listener and create a spark of interest at the

top of the episode when the host reads it aloud. You want to make those few precious lines

more memorable and spark their interest and attention before the

interview even begins. But how do you do it? Today, we're going to talk about that. But first,

let's talk about what gets in our way when we're trying to write our bio. First, we think that

everyone is listening and reading our bio. We think that they're listening

to every single word, and therefore we want it to be just right. We want our bio to say and include

every single aspect of our story, our expertise, our training, and experience. So we kind of jam packet full. Third, what gets in our way

is that sometimes we don't feel comfortable talking about ourselves. Sometimes we might think that

it's bragging or we just don't like having the spotlight on us in any form or fashion. And, you know,

some of us don't believe in what is being said when the host is

sharing or reading our bio despite ample evidence proving that we should believe in ourselves.

And lastly, what I see people bump up in when they're writing their bio is that they don't want

to get too personal or share too much about themselves.

The list goes on. And often, because we don't know where to start, because we get frustrated,

we don't write our bio at all. Or we just use the one on LinkedIn that has gone quite stale.

...