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On The Market

How to Know Whether You’ll Scale (or Fail) in Real Estate

On The Market

BiggerPockets

Investing, News, Education, Business

4.8858 Ratings

🗓️ 23 September 2024

⏱️ 48 minutes

🧾️ Download transcript

Summary

Your real estate business could fail if you don’t do this right. We’ve seen it happen time and time again. A business finds success, starts growing at lightning speed to capture all the demand, and then burns out, leaving the business owner or investor (i.e., YOU) cleaning up the pieces of spectacular debris. Growing your business can be a HUGE mistake, but scaling it rarely is.  Today, we’re teaching you how to do just that—scaling your business to new heights so you can work less, your team (or future team) can accomplish more, and your wealth compounds in the background. And one person on the On the Market panel knows how to scale a business arguably better than anyone else—Kathy Fettke! Today, Kathy and her husband, Rich, are on to teach you how to start Scaling Smart (which is also the name of their new book!). Kathy and Rich touch on why once-giants like WeWork failed so fast, how overgrowing can kill everything you’ve worked for, how to start hiring (and who to hire first), and the “never enough” trap that can keep you working for years (or decades) longer than you should. Plus, they even coach Henry and James on their own scaling struggles! In This Episode We Cover Why “scaling” (NOT growing) your real estate business is the smartest way to build wealth  The thirteen questions that will stop you from growing too fast (and failing) Defining your “why” and the reason most investors burn out even after building wealth When to start hiring employees, and what tasks you should outsource to them Incentivizing employees to work hard for you while they build their own financial freedom Being a “humble leader” and realizing that you’re NOT the best person for every job And So Much More! Links from the Show Join the Future of Real Estate Investing with Fundrise Join BiggerPockets for FREE  Property Manager Finder See Dave, Kathy, and Rich at BPCON2024 in Cancun! Henry's BiggerPockets Profile James' BiggerPockets Profile Kathy's BiggerPockets Profile Rich's BiggerPockets Profile The 3 Main Stages of Scaling Your Small Business Grab Rich and Kathy’s New Book “Scaling Smart” Jump to topic: 00:00 Intro 02:16 Why Big Companies Fail  08:00 How to NOT Overgrow 14:46 The “Never Enough” Trap  18:57 When to Start Hiring 26:04 Being a Humble Leader  26:53 Incentivizing Employees 38:19 Scale Smart and Live Your Life! Check out more resources from this show on BiggerPockets.com and  https://www.biggerpockets.com/blog/on-the-market-254 Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

If you're a real estate investor or in the real estate space, you've probably heard someone talk about wanting to 10x their goals or 10x their business or 10x their door count.

0:11.0

And that kind of big dream thinking is something I love about this space.

0:15.4

But when you've got a big dream like that, there's also a lot of risk.

0:19.1

So today we're talking all about how to scale smart.

0:27.6

What's going on, everybody? I am Henry Washington. Welcome to On the Market. Dave Meyer is out today,

0:33.2

but I am joined by James and we are here and delighted to have Kathy as well and my good buddy and Kathy's husband, Rich Fetke.

0:44.5

Woo-hoo.

0:45.2

Yeah.

0:45.7

Stoke to be here.

0:46.7

I'm stoked to see you guys and hang out.

0:49.3

Always fun hanging out with you.

0:50.5

I think we should have Rich on more.

0:52.1

I think so, too.

0:53.8

There's a little known secret that's

0:55.4

not a little known secret. And that is that Kathy is amazing and I love her, but Rich is my guy, man.

1:05.2

Love, love hanging out with them. So for those of you who don't know, Kathy and Rich, they both have extensive and proven

1:13.5

backgrounds in a bunch of different parts of the real estate industry. They are investors and

1:18.2

entrepreneurs, their brokers, their syndicators, their coaches, and just all around amazing people.

1:23.6

Oh, thank you. That's right. And today I'm excited to talk with them about their new book called Scaling Smart.

1:28.9

And if you haven't got that, you must buy it, you guys, it's essential for growing and scaling.

1:32.7

I mean, that's how we grow as investors.

1:34.8

And we're going to get in today some of the most famous companies that have scaled and failed.

...

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