How to Know When to Call It Quits

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 9 September 2019

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Listen to Anna and I chat through the importance of distinguishing between a goal and an outcome (this is so, so key), the biggest thing you’re not taking into account when measuring your success, why my team looks at our results in terms of “good, better and best,” and what every project launch needs to review during their debrief. I also talk through the importance of operating within your own, personal zone of genius and why your ZOG, ZOC and ZOI are so important.

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Transcript

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0:00.0	Welcome to Influencer Insights.
0:03.4	I'm your host Julie Solomon, a marketing strategist,
0:06.4	brand building expert, speaker in New York Times
0:08.9	best-selling publicist.
0:10.3	In this 10 minute training series,
0:12.0	I answer your most asked questions and sought after advice about logging, online branding, and influencer growth with step-by-step strategies you can take action on right away.
0:23.0	Hello guys and welcome back to another awesome episode of Influencer Insights.
0:27.0	We've got a great listener Q&A here today for you,
0:30.0	and we have the awesome Anna Anna.
0:34.0	Hey Julie, great to be on.
0:36.0	Great to have you here.
0:38.0	So you have an awesome question and I cannot wait for you to share it with us.
0:42.0	All right, so my question has to do with basically quitting
0:47.8	or, you know, basically my question is,
0:50.8	how do you determine when a certain strategy a platform or certain
0:54.8	project is no longer worth the amount of time and effort being invested in it and I
1:00.3	was curious as far as your practice goes, do you have just an intuitive feel of when it's time to let something go or are there like a strict set of metrics and return on investment that you adhere to?
1:11.3	Mm-hmm. Okay, I love this question.
1:13.7	I know this is something that we've all felt.
1:16.2	We've all been here.
1:17.5	I think it's a question that a lot of our listeners
1:19.6	can absolutely relate with.
	...

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