What does growth look like in a company? Like, what do the transitions look like?

And I kind of want to outline the progression of what it looks like to go from an individual

contributor to a manager, to a director, to a, you know, C-level executive. Because I think, one,

even as the founder, you go through this transition, whether you realize it or not.

What's up, guys? Welcome back to Build. And today I want to talk about a topic that has been

on my mind for the last 48 hours, and that is when the business or the job promotes you.

So a lot of people talk about getting promoted in a company, and they talk about what that looks

like. But I think that

this is actually really looking at it through a very narrow lens because in actuality, as a founder

of the business, as leader of the business, like you get promoted all the time by the business,

right? And then actually people within your business get promoted all the time as well. You just

don't officially call it a promotion. Right? And that's because a lot of people

think that promotions are just something that we wait for and somebody taps you on their shoulder and

they're like, hey, are you ready? Cool, let's promote you. But the reality is that typically

the job or the company promotes you. So as the team or the company grows, you get promoted, whether

you know it or not.

And so if you're not paying attention and you're not like recognizing that this is happening,

you wake up one day and you realize, oh, I no longer know what I'm doing running my business.

I have no idea.

I have not been here before.

I don't feel qualified.

Or if you're an employee, you wake up and think,

...