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The Russell Brunson Show

How To Increase Your Tips (And Your Profit Margins)

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8836 Ratings

🗓️ 30 June 2017

⏱️ 13 minutes

🧾️ Download transcript

Summary

What was going through my mind when tipping at IHOP. On today's episode Russell talks about going out to breakfast with his daughter for her birthday and how watching the server work so hard to make a small wage made Russell wonder why he didn't work somewhere that he could make more money, and how that relates to being an entrepreneur. Here are a few interesting things in this episode: How Russell would increase his ticket sales if he were still a server. How waiters increasing ticket sales relates to being an entrepreneur. And why if you can't be the cheapest in your industry, you should be the most expensive. So listen to Russell's awesome advice on how to increase your ticket sales and make more profit for yourself. Transcript - https://marketingsecrets.com/blog/how-to-increase-your-tips-and-your-profit-margins Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital for spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question in this podcast will give you the answers. My

0:23.1

name is Russell Brunson and welcome to Marketing Secrets.

0:26.9

What's up everybody? This is Russell and welcome to Marketing Secrets while I'm in my

0:34.8

car. This is a flashback from podcasts earlier. Anyway, I'm doing this

0:39.9

right now because, well, first off, hung out Justin Williams last week and he yelled to me saying,

0:44.7

used to do podcasts every single week and now that are like three or four times a week, but now

0:48.3

you're not in your car, you're not doing very often. So I was like, crap, it's right. Anyway,

0:51.5

I'm driving me my haircut today because it's huge and I figured out how to mount

0:55.0

this thing on my car so I can do it while driving, so nobody yells at me.

0:58.0

This is what actually happened.

0:59.0

I had all bunch of you guys, I was doing the podcast with the camera.

1:04.0

When I did marketing a car with just my phone, nobody ever yelled to me when they saw me on video,

1:08.0

I got yelled at by everybody, so I stopped doing it that way.

1:11.8

But now this mounted up, I can just drive and talk and not even pay attention to you guys.

1:14.7

So, no yelling at me, all right?

1:16.3

That's the deal.

1:17.1

All right.

1:17.7

So that said, today's a cool day for a couple of reasons.

1:22.3

Number one, it's my daughter's 10-year-old birthday, which is insanely cool. And so this morning, I'm actually flying out today, so this morning I had a chance to go and actually take her out to breakfast.

1:34.3

And so her breakfast of choice was IHOP.

1:38.5

And I was like, come on, we can take you like waffle me up or any of these really cool places.

1:41.8

And she's like, no, I want IHOP.

...

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