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Marketing School - Digital Marketing and Online Marketing Tips

How to Increase Your Email Deliverability | Ep. #407

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 11 September 2017

⏱️ 4 minutes

🧾️ Download transcript

Summary

In Episode #407, Eric and Neil discuss how to increase your email deliverability. Tune in to discover which provider works best and the techniques you can employ today to increase your deliverability! Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Your Email Deliverability 00:41 – To improve your deliverability rate, switch providers 00:46 – Infusionsoft has poor deliverability while Drip is great at delivering 00:55 – Jeremy Schoemaker has a site that shows which providers have terrible deliverability rates 01:07 – AWeber and ConvertKit work great too 01:29 – It is easier to use a shared IP to increase email deliverability 01:40 – Stop sending someone emails if they don’t open any of your emails 01:54 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 02:38 – Go to SingleGrain.com/giveaway for multiple entries 02:50 – That’s it for today’s episode! 3 Key Points: If your provider has a low email deliverability, switch providers. Don’t use a permanent IP—instead, use a shared IP. Stop sending someone emails if they’ve never opened any one of your emails. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.3

Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about how to increase your email deliverability.

1:01.0

And this is something that you do a lot of that you're really

1:03.5

focused on because you're sending hundreds and thousands of or maybe millions of

1:06.3

emails a year so Neil what are your thoughts about how you can actually improve

1:10.3

your deliverability rate switch providers so there's a lot improve your has amazing deliverability and I actually learned this from my buddy Jeremy Schumacher

1:25.4

who's also known as shoe money he has a site called like spam check out or this tool

1:30.1

it's actually really cool and it shows you who has terrible deliverability and who has good deliverability.

1:35.0

He was telling me A Webber is amazing convert kit. I've had really good luck with them.

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