What we're looking for is like the Malcolm Gladwell concept.

Outliers, baby.

I don't like to give a shit about outliers.

When you hire people, find outliers.

There's two trillion average people you can hire.

Wait for the outliers.

Here's how it works.

You need, don't ask me why this number.

One of my friends with a PhD in Maths said,

in general, if you're doing two tests, 50-50, right?

50% to this one.

You need 52 results minimum.

So sometimes I see people publishing split tests.

I got 10 cells here and seven cells here.

See, this one's better than the 10 cell.

It's not statistically significant.

There are statistical significance calculators,

but even they are wrong more often than right.

So you need two things.

An online statistical significance calculator.

You want it, in my opinion, to be over 98% sure.

And the second litmus test is that you have over 52 on each.

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