This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top lines in online marketing so that you can get more leads and sales every day without having to

empty your wall in the process. All right, let's jump into it.

What's going on, everybody? Welcome back to the Art of Paid Traffic podcast. Rick Mulready here.

This is episode number 148. Hope this finds you well. Thanks a lot for coming to hang out

me today. Really appreciate it. On today's episode, we're going to be talking about

copywriting, specifically how to write better, more effective conversion-focused copy on your

sales and landing pages as well as your ads. And joining me to share his expertise is

conversion copywriter Joel Kletke.

Joel is the founder of business casual copywriting and he's work with clients like HubSpot,

WP Engine, SafeLight, and others. He also speaks a lot on the topic of copywriting, which you're going

to hear more about today. As Joel likes to say,

he doesn't just write. He helps you figure out what content you actually need to reach,

nurture and convert your audience. And he'll help you find the words to turn skeptics into

advocates and prospects into paying customers. I thought that was really cool on how he said that.

So today you're going to learn what Joel's core philosophy is when it comes to writing copy.

We talk a lot about how to use surveys and customer interviews to guide your copywriting.

And Joel's going to share how to design a survey or interview that actually gets you the results that you're looking for. We get into common

mistakes that people make when interviewing their customers. Joel's favorite question to ask

customers to get the best insight. What easy resources that you can use for finding reviews

and testimonials in your niche? How to use live chat on your website or landing page to improve your copy?

That was a cool one for me when I heard Joel share that one.

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