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Marketing School - Digital Marketing and Online Marketing Tips

How to Hire an SEO Agency | Ep. #191

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 7 February 2017

⏱️ 8 minutes

🧾️ Download transcript

Summary

In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing your due diligence before you make that hire. Time Stamped Show Notes: 00:27 – Today’s topic: How to Hire an SEO Agency 00:46 – Always look at referrals 01:11 – A referral is the first line of offense and defense 01:25 – Look at the previous work of the SEO agency 01:50 – Before hiring an agency, ask them the changes they’d make to your website 02:02 – You can also ask what’s wrong with your website and how much traffic they can generate for you 02:40 – Ask the agency their process: 02:48 – Each agency is different 03:35 – Look at organic traffic and organic conversion 04:00 – There should be alignment from the get go 04:07 – Ask the agency to explain their expertise 04:50 – See what tools the agency uses internally 05:00 – Ahrefs and Keyword.io are good examples 05:35 – Check for references 06:15 – Ask the agency for their rankings and results for their own website 06:30 – Some agencies don’t rank well 07:06 – If they can rank their own website, there’s a greater chance that they can rank you 07:15 – That’s it for today’s episode! 3 Key Points: Referrals are a great way to see how the SEO agency has performed in the past. If an SEO agency can rank their own website well, chances are they can do it for you, too. Do your due diligence with the agency you’re about to hire – you’ll be working with them for quite some time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you gotta look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.3

Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about how to hire a SEO agency.

1:01.0

So there are a lot of different SEO agencies out there. It's nothing

1:05.5

really new. So the question is how do you really determine which SEO agency is

1:10.5

the right fit for you? How do you know if they're actually good or not?

1:14.4

So the first thing that I like to do,

1:16.2

always, always, always, when it comes to hiring

1:18.1

in any kind of respect, I'm always looking at referrals, right?

1:21.8

Referrals are the first thing that, you know,

...

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